The horror movie – of course a Stephen King adaptation – had initially been forecast to rake in around $50 million in the US in its opening weekend.
That figure has now been revised, however – and the movie has now been put on course for around $60 million.
This would quite comfortably put it on a trajectory towards becoming one of the most successful R-rated horror films of all time.
Not only that, but it could also net the highest-ever September release in the US, eclipsing Hotel Transylvania 2’s $48 million arrival.
As for the highest-ever opening for an R-rated horror movie, that title currently sits with Hannibal – which grossed $58 million in its first frame.
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It is certainly on course, then, to win a warmer reception than The Dark Tower – another King adaptation, but one which was slated by critics upon its release earlier this summer.
It stars Bill Skarsgard as the dreaded Pennywise the Clown, alongside Jaeden Lieberher, Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard and Wyatt Oleff.
Director Andy Muschietti said earlier this year: “[Stephen King] tweeted about it and said the movie exceeded his expectations. After that we started a private email exchange because I was so excited about his response.
“My first letter was me asking for indulgence and forgiveness for having changed things. The story is the same, but there are changes in the things the kids are scared of.
“In the book they’re children in the ’50s, so the incarnations of the monsters are mainly from movies, so it’s Wolf Man, the Mummy, Frankenstein, Dracula.
“I had a different approach. I wanted to bring out deeper fears, based not only on movie monsters but on childhood traumas.”
It is out on September 8.