A convenient VR headset for car passengers
This is the Holoride and it’s flat-out bizarre, one of those tech innovations that solves a problem that doesn’t really exist. Literally it’s VR for car passengers, designed because apparently it’s extremely boring and “wasted time” to sit in a car and do nothing.
I mean, chat with the driver, look out the window, fiddle with the air conditioning. Jesus. This isn’t difficult. In partnership with Audi and Disney, Holoride has a Guardians of the Galaxy VR experience that tries to match what’s happening in the car. That is pretty cool.