Later this afternoon the Christmas Number One of 2018 will be announced. Mark Hoyle’s single We Built This City On Sausage Rolls, which started as a joke, is currently the No 1 single on iTunes. And in a generous gesture, LadBaby is having all profits made from the song go to food bank charity The Trussell Trust. Betting was suspended for underdog YouTuber LadBaby yesterday, however, a chart expert claims he won’t beat Ava Max or Ariana Grande despite the enthusiasm.
Speaking with the BBC, chart expert James Masterton said: “People will cheerfully buy a charity single.
“It’s a nice, tangible, feel-good gesture. But they won’t necessarily listen to it.”
After all, LadBaby’s We Built This City On Sausage Rolls parody song isn’t in Spotify’s Top 40 most played chart.
In fact on YouTube, it’s not even made 1 million views, while Grande’s Thank U, Next get an average of 10 million hits a day.
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And in a chart where streams are more important than sales, this sadly means LadBaby’s chances of making Christmas Number One are slipping.
Nevertheless, LadBay is still expected to make the Top 10, after numbers were cut off at midnight last night.
Masterson added: “That’s still a far better performance than many other random Christmas charity efforts of recent years, so fair play.”
Appearing on BBC Breakfast yesterday, LadBaby revealed that beating megastars Max and Grande would be beyond his wildest dreams.
When asked how he would celebrate with his family, Mark replied: “ [If we did it we’d] have a few drinks, get some sausage rolls in.”
The 2018 Christmas Number One will be announced at 5:45 pm by Scott Mills on BBC Radio One.
LadBaby’s We Built This City On Sausage Rolls is available to purchase on iTunes for 99p, with all profits going to food bank charity The Trussell Trust.