Apple had a busy evening last night with the firm announcing a stunning new iMac, powerful iPad and refreshed iPhone 12 which now comes in purple. And that wasn’t all with the firm also revealing its latest Apple TV device which comes packed with plenty of features aimed at boosting your nightly boxset binge.
One of the most impressive updates coming to this mini set-top box is its ability to boost the visuals on the screen using the iPhone that’s tucked inside your pocket.
All owners need to hold their iPhone camera up their tellies with this smartphone’s light sensor able to compare the colour balance to the industry-standard specifications used by cinematographers worldwide.
Using this data, Apple TV automatically tailors its video output to deliver much more accurate colours and improved contrast — without customers ever having to adjust their television settings.
It’s clever stuff and could mean the end of searching for the remote and digging through endless menus in search of a better image.
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“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favourite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”
The new Apple TV 4K will be available starting at £169 from apple.com, in the Apple Store app, and Apple Store locations.
Apple says you can order later this month with the device expected to ship later in May.