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UK Pubs Set Guinness World Record with Mass Pint Pour
In an unprecedented achievement, a collective of 114 pubs and breweries across the United Kingdom have secured a Guinness World Record by simultaneously dispensing 114 draught pints in a mere 10 seconds. The remarkable feat highlights the growing popularity of non-alcoholic beer and support for British pub culture.
Football Legend Gareth Bale Celebrates Record-Breaking Event
Former Wales and Real Madrid star, Gareth Bale, a celebrated figure in football, spearheaded the festivities as the group of publicans and brewers accomplished the world’s largest simultaneous pint pour. Bale’s involvement added star power to the occasion, emphasizing the significance of the achievement for the UK pub industry.
Heineken 0.0 Milestone Commemorated
This extraordinary event served to mark a significant milestone: the installation of Heineken 0.0’s 1,000th tap in the UK. This number surpasses any other 0.0% beer brand in the nation, demonstrating Heineken’s commitment to expanding the reach of alcohol-free beverages.
Heineken’s Mission to Destigmatize Alcohol-Free Beer
Heineken is actively working to normalize alcohol-free beer and make it more accessible to a wider audience. The “Big Pour” event further showcases their dedication to supporting British pubs while promoting inclusive drinking options.
Study Reveals Changing Attitudes Towards Low-Alcohol Drinks
The record attempt follows a study involving over 11,800 adults, which indicated evolving consumer perceptions. A notable 21% of participants admitted to concealing their choice of a low-alcohol beverage or feeling pressured to justify their drink selection. This highlights the ongoing need to destigmatize non-alcoholic options.
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Gareth Bale Praises Pubs and Growing Acceptance of 0.0% Beer
Football icon Gareth Bale, owner of Elevens Bar & Grill in Cardiff, expressed his enthusiasm: “It was fantastic to witness so many pubs participating in establishing this world record. It demonstrates significant backing for pubs and fulfilling consumer demands.”
Bale further commented, “As a pub proprietor, it’s brilliant to see 0.0% beer taps becoming increasingly common, rightfully taking their place alongside traditional beer taps.”
Social Influence on Non-Alcoholic Choices
The aforementioned study also revealed the influence of peer groups on beverage choices. Over one-third of respondents indicated they would be more inclined to choose non-alcoholic alternatives if their friends were doing the same, suggesting a social aspect to the adoption of these drinks.
Synchronized Pint Pour Achieves Guinness Recognition
Heineken’s “Big Pour” was executed via a large-scale video conference. Participants poured pints in perfect unison while being officially observed by a Guinness World Records adjudicator. All participants are now officially recognized by Guinness World Records as titleholders for the most individuals simultaneously pulling a pint online.
Draught Experience Central to Pub Culture
Lawson Mountstevens, representing Star Pubs, Heineken UK, emphasized the importance of the draught pint experience: “Part of the pub ritual is observing your pint freshly dispensed from the tap – the glass tilt, the smooth pour, and the eagerly awaited first taste.”
Mountstevens continued, “This draught experience is fundamental to pub culture. For non-alcoholic beer to become truly mainstream, it must be integrated into this experience – poured from the tap like any standard pint.”
Commitment to Expanding 0.0 Draught Availability
“That’s why we are dedicated to expanding the availability of 0.0 on draught in pubs,” Mountstevens concluded, “because everyone deserves a proper pint, regardless of alcohol preference.”