Cereal Brand Issues Urgent Recall Over Insect Concerns
Food safety authorities have issued a ‘do not eat’ advisory for a chocolate cereal produced by the brand Rude Health, which markets itself as a ‘healthy’ food company.
An alert from the Food Standards Agency (FSA) indicates that Rude Health’s Chocolate Crunch Granola may be contaminated with insects.
Affected Product Details
The recalled batches are identified by a best before date of 24/10/2025.
Consumer Advice
‘Consumers who have purchased this product are strongly advised against consumption,’ stated the FSA.
‘Return the item to the point of purchase for a complete refund, with or without proof of purchase.’
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Company Statement
Rude Health acknowledged the issue on their website, stating that the insects present ‘do not represent a health risk, as they are not harmful to humans’.
The company emphasizes its commitment to natural ingredients, promoting itself as dedicated to ‘making the healthy choice as delicious as possible’.
Food Safety Agency Action
The Food Standards Agency initiates product recalls when food safety issues are identified that could potentially endanger consumers.
Packs with the best before date 24/10/2025 are subject to the recall due to potential insect contamination.
Wider Context of Food Recalls
This recall follows a series of more than a dozen food product withdrawals in recent weeks.
Notably, Iceland recently recalled its vegetable lasagne due to concerns about plastic fragments.
Other recent ‘do not eat’ warnings have been issued for various products, including cheeses, crisps, and other cereals, due to concerns ranging from allergies to choking hazards and bacterial contamination.
Brands affected by recent recalls include Nestlé, Tesco, and TK Maxx.
Waitrose Seafood Sticks Recall
Earlier this week, Waitrose also issued a safety recall for its own-brand seafood sticks. This action was taken because of fears that the product might be five months past its intended expiration date.
Food safety regulators clarified that the actual best before date was October 5 of the previous year, indicating potential health risks for consumers.
Risks of Consuming Expired Food
Consuming expired food presents an established risk for food poisoning.
Food stored for extended periods faces a heightened risk of contamination by harmful bacteria that can cause illness.
Symptoms of food poisoning can include nausea, vomiting, diarrhoea, abdominal discomfort, and fever.
Food poisoning is a widespread issue in Britain, with approximately 2.5 million cases estimated annually in the UK.