“Why wouldn’t you? It’s fantastic. You can grow an audience.
“Some of these YouTubers, TikTokers and influencers have thousands if not millions of followers. And the incomes they have – absolutely frightening.”
Research has revealed that, despite over half (56 per cent) of British children expressing an interest in content creation, almost a third of parents (30 per cent) don’t think it’s a “real job”.
The presenter admitted that he was once the type of parent to say “you’re spending too much time on your computer”, but once he realised that his eldest son Archie, 15, was serious about becoming a social media content creator, his attitude changed.
Now, his advice is: “Get behind them, parents. Listen to your kids.”
source: express.co.uk