The issue of single-use plastic has never been greater.
With much of this non-biodegradable material ending up in our oceans the need to reduce plastic consumption is something many are now taking incredibly seriously.
Sky recently committed to transforming its operations by eliminating all single-use plastics by 2020 and that journey is getting one step closer.
The satellite broadcaster has already given all its staff reusable water bottle and its new Soundbox was the first product to have single-use plastic free packaging.
Now Sky says it’s cut this harmful material from its latest Q device with this box now completely plastic free.
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The packaging it’s shipped in is also made from 100% recycled cardboard and even the sticker that used to hold the old box together has been replaced by a natural adhesive that holds the box shut.
There’s also no protective plastic films and cork pads are now used as a buffer to keep it safe whilst in transit.
Cable ties and plastic bags have been ditched and the outer casing of the Q box has been replaced with a much more hardwearing material so it no longer comes in an extra plastic bag to protect it.
Finally, Sky says the overall packaging is now just half the size of the Sky + box which saves a vast amount of materials.
In fact, the firm is boasting that it will be saving 63tonnes of single-use plastic with the new box, that’s the equivalent weight of 25 elephants.
Recent stats suggest that very minute, the equivalent of a rubbish truck load of plastic goes into our oceans, it never decomposes and will remain there forever.
If nothing changes, by 2050 all the plastic in the ocean could weigh more than all the fish.
Sky and National Geographic announced earlier this year that they are to join forces in the fight to eradicate the destructive impact of plastic litter in the world’s oceans and that National Geographic will commit $10 million to bring its scientific expertise, grants and media reach to support the activities of Sky Ocean Ventures.
Speaking on the collaboration, Sky’s Group Chief Executive Jeremy Darroch said: “National Geographic is a world leader in science and exploration with expertise, knowledge and credibility that only comes from spending over a century protecting our planet.
“I’m excited that we share the same vision and understand the pressing need to take action and find meaningful solutions to the plastics problem.
“Together, we will create real impact, and I look forward to bringing other financial and non-financial partners on board.”
Gary Knell, CEO of National Geographic Partners, added: “Sky Ocean Ventures is a bold new project that will support breakthrough thinking and invest in new ideas aimed at the impact plastic is having on our oceans and marine life.
“National Geographic will use our global media portfolio to encourage conservation of our oceans and exploration of new ways to be better stewards of the world in which we live.”