Whether you have just started your eCommerce site or you've been running your business for quite some time, the key to success is reaching out to your potential customers. But, there's a question though – Why would your customers buy from you rather than the bigger merchants?
You probably have the answer to that question already. How successful have you been in spreading out those words? It takes time. So, till your site becomes popular, you'll need to increase your selling channels. You can and you will increase your revenue stream by adding the sales channels if you just step up to it.
By stepping up, what I mean here is selling your products through marketplaces like Amazon and listing your products on the Comparison Shopping Engines like Google Merchant itself. And, if you want to implement an aggressive promotion, you can also add the affiliate marketing to your action plan.
Take a look into the "How To's …"
- Selling on Amazon or other marketplaces will need you to create a seller account on those platforms.
- There will be certain charges involved based on the membership plan or per sale or both.
- You will need to send information such as pricing and other product attributes to sell through them.
- Most the popular marketplaces will allow you to send information for a single product and for bulk products as well.
- If you are selling a single product, you may not make enough profits unless you're the manufacturer and if you are sending information about bulk products you'll need to go through a cumbersome process of creating product feeds.
- But there are tools to let you create your product feed within no time and with low chances of errors.
- For selling bulk products through merchants, you will need to provide different information in different formats commonly known as feed format specifications and feed requirements.
- If your product feed does not match to that mentioned by marketplaces and comparison shopping engines, your products will not be listed or if you send wrong information, it may cost you your dime.
For this reason, too, I recommend you to use feed creation, management, and synchronization tools.
Now, a brief about why you should absolutely add marketplaces and comparison shopping engines to your marketing and sales channels.
- A new eCommerce site means a low level of visitors and hence, low conversions. You need to grab as many revenue earning funnels as you can.
- The Marketplaces have enough visitors and their loyal customers too so you can benefit from them for conversion and the Comparison Shopping Engines send visitors with purchase intent to your site boosting your SEO and Conversion at the same time.
- Even if you are running your own ads campaign, you will be able to collect better information about your potential buyer's persona in order to optimize your campaign.
- If you launch your affiliate program effectively for your eCommerce products, your affiliates will perform the marketing activities on your behalf in order to make sales for you and commission for themselves.
If you read this article, you'll have a lot of questions about the promotion of your eCommerce site . But, the fact is that you have to step on the game to learn the winning techniques and rules. So, happy selling!