Spider-Man has an actual, literal hype train in New York City – CNET

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Insomniac Games

For the first time in a long time, there’s going to be a Spider-Man video game. By most accounts the game is going to be pretty damn good, so you might say the game has a hype train.

But it also has an actual real-life hype train.

That was a post from Insomniac’s official account. That’s the development team behind the new Spider-Man game. But this thing has been spotted in the wild.

The train is located — of course — in New York City. ‘Cause that’s where Spider-Man lives and no, he’s real. Don’t try and tell me otherwise. 

If you load up the screenshots above, there are some incredible details: Spider-Man chairs, Spider-Man posters, some ads for The Daily Bugle. As marketing stunts go, this is pretty cool.

Spider-Man hits stores Sept. 7. Head here for everything you need to know about the upcoming game.