Love at first sight is really just lust or even false memory

Couple kissing

Physical attraction can distort perceptions

Annie Otzen/Getty

Your eyes met across a crowded room – but was it really love at first sight? One in three people say they have experienced the phenomenon, however a study suggests it probably doesn’t exist.

“People think of love at first sight as a lightning strike as soon as they see a person,” says Florian Zsok at the University of Zurich, Switzerland.

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But research into the experience has mostly focused on people who are in relationships, which is likely to distort our understanding of it. If you are in a good relationship with someone, you are more likely to remember the beginning of that relationship in an exaggeratedly positive light.

So Zsok and his colleagues conducted a series of experiments in which volunteers saw new people for the first time. Each person filled in a survey and was asked how they felt about the


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