It movie: Stephen King’s Pennywise horror gets a BIZARRE twist

Essentially, Burger King managed to turn the horror film into an advert – with one very simple move.

At a pre-premiere screening in Germany, they waited until the last moments of the film before projecting the words “The moral is: never trust a clown” onto the screen.

As the credits rolled, audience members were confused… until the Burger King logo was then projected too.

The company’s dig at Ronald McDonald, their rivals’ iconic mascot, made for quite the PR stunt.

Watch it above.

vCard QR Code

vCard.red is a free platform for creating a mobile-friendly digital business cards. You can easily create a vCard and generate a QR code for it, allowing others to scan and save your contact details instantly.

The platform allows you to display contact information, social media links, services, and products all in one shareable link. Optional features include appointment scheduling, WhatsApp-based storefronts, media galleries, and custom design options.

The stunt has divided fans online, with one writing on YouTube: “As if there weren’t enough reasons already to stop going to theaters. 

“I’d be p***ed if they inserted that cr*p into any movie I paid to see!”

However another said: “That is brilliant! Whoever came with this idea deserved their payment.”

Burger King’s issue with It is more far-reaching than this: it was claimed last month that the Russian arm of the fast food giant had tried to have it banned, because it gave McDonald’s free advertising.

It has been a monumental smash; becoming the most successful horror movie in history.

A sequel, which will see Bill Skarsgard return as Pennywise the clown, is due in 2019.

It is out now.


🕐 Top News in the Last Hour By Importance Score

# Title 📊 i-Score
1 France's narco-gangs carry out coordinated strikes on seven prisons with machine-gun and arson attacks following crackdown on drug crime 🔴 78 / 100
2 Bipartisan caucus criticizes proposed NASA science budget cuts 🔴 72 / 100
3 Over £275k of unwanted electric cars dumped at the roadside in Nottingham after US brand went bankrupt last year 🔴 72 / 100
4 Major update on US pastor kidnapped while delivering sermon in South Africa after shootout leaves his three abductors dead 🔴 72 / 100
5 I'm only 25, but a chance test spotted pre-cancer in my colon, I had no symptoms – how many more are at risk without knowing? 🔴 72 / 100
6 Conservatives gloat after Trump admin refers NY AG Letitia James for potential prosecution: ‘Karma’ 🔴 65 / 100
7 WWE's WrestleMania continues to bulk up, providing a dayslong extravaganza for fans 🔴 65 / 100
8 Real Madrid vs Arsenal: The greatest Champions League comebacks EVER as Carlo Ancelotti's side bid to overcome three-goal deficit 🔵 55 / 100
9 DeAnna Pappas' Ex Requests Child Custody Agreement Change After Her Arrest 🔵 45 / 100
10 Stop bad cholesterol entering your bloodstream by drinking heart-friendly milk 🔵 45 / 100

View More Top News ➡️