PUBG developer Bluehole has no plans to increase the price on PC or Xbox One.
Battlegrounds creator Brendan Green told GamesIndustry.biz that there are no plans to go down the same path as ARK Survival Evolved and increase its price.
“We don’t have a plan to increase at the moment,” he said. “That could change, but from my understanding, and from what we’ve talked about internally, we want to keep the same price.”
Green said that $30 is a good price, especially for a game with such long-term appeal.
“We’re happy. $30 is a good price for what you’re getting, and this is a game that could last for five or ten years. You’re buying into something bigger than just a year-long game.”
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The slightly lower price point and word of mouth has seen PUBG become one of the most popular games on Steam.
But despite its popularity, Green still thinks it can reach more people, and perhaps even compete with the likes of League of Legends.
“Our sales curves are just going up,” he continued. “They’re not slowing down. I’m still waiting for that plateau, and it’s just not happening yet.
“When you ask about growth on PC, I just look at League of Legends. 100 million active users a month, I think, something stupid like that?
“If we play our cards right, maybe we can get to that level of users.”
And just in case you don’t know, Battlegrounds takes place on a remote island where 100 players compete to be the sole survivor.
Similar to games like DayZ, players must gather supplies, armour and weapons in order to defeat other players.
And in a unique twist, the battleground actually gets smaller as games go on.
“Players will enter a last-man-standing battle where they try to locate weapons, vehicles and supplies in a graphically and tactically rich battleground that eventually forces players into a shrinking play zone as they engage in a tense and spectacular fight to the death,” reads a Bluehole statement.