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Scientists Report Discovery of Novel Color, ‘Olo,’ Through Vision Experiment
In a significant visual science advancement, researchers have announced the potential discovery of a
Unveiling ‘Olo’: A Color Beyond Nature
Participants in the study, conducted with specialized laboratory equipment, described experiencing a distinct blue-green hue unlike any color observable in the natural world or within the conventional color spectrum. The research, detailed in the journal Science Advances, focused on isolating and activating a single type of cone cell within the
The ‘Oz’ Device and M-Cone Stimulation
The
Typically,
‘More Saturated Than Reality’: Describing the New Hue
Professor Ng, in an interview, characterized the

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‘Jaw-Dropping’ Discovery and the Origin of the Name
Professor Ng described the visual experience as “jaw-dropping” and reiterated the color’s “incredible saturation” in a separate discussion. The name ‘Olo’ was chosen to reflect the binary code 010, where the M-cone, represented by ‘1’, becomes the sole activated
During the
Skepticism from Other Experts
Despite the enthusiasm, some experts in the field express caution. Professor John Barbur acknowledged the
He suggested that the color is potentially a more saturated variant of green, achievable in individuals with typical red-green color perception only when the M-cones are exclusively stimulated.