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Unconventional Self-Treats of Britons Revealed in New Survey
A recent study has unveiled the unique indulgence habits of Britons, ranging from enjoying ‘bad’ films and sipping from a cherished mug to consuming peanut butter directly from the container. The survey of 2,000 adults, focusing on self-treats and indulgence, indicated that individuals typically partake in these small pleasures approximately three times per week, with Friday emerging as the most favored day for personal pampering.
Common and Quirky Indulgences
Beyond the conventional, the research highlighted a variety of less typical self-treats embraced by Britons. These include refreshing bedding changes, savoring coffee before sleep, and relishing dessert for breakfast. Interestingly, a significant portion, a quarter of those surveyed, feel they do not treat themselves sufficiently.
- Watching ‘bad’ movies
- Drinking from a favourite mug
- Eating peanut butter straight from the jar
- Changing the bedding
- Having coffee before bedtime
- Enjoying pudding for breakfast
- Ordering food to work
- Enjoying hot chocolate in the summer
- Devouring an entire tub of ice cream
- Creating a cereal cocktail
- Sipping cocktails in the bath
- Having breakfast in bed
Desire for Increased Self-Indulgence
Among those desiring more frequent self-indulgence, a considerable 43% are planning to actively pursue this change. Furthermore, evidence suggests a shift in behavior, with 18% of respondents already reporting an increase in their frequency of self-treats over the past year.
Chocolate Martini Glasses Promote Treat Culture
The study was commissioned by Kahlua, who have collaborated with Tony’s Chocolonely to launch an innovative promotional campaign. This partnership features 40 exclusive martini glasses crafted entirely from chocolate. These edible glasses are available at Dirty Martini in Bishopsgate, commencing Friday, April 18.
Brand Spokesperson Highlights Importance of Small Pleasures
Craig van Niekerk, a representative for the coffee liqueur brand, emphasized the significance of regular self-treats, regardless of the day. Echoing the survey findings, he stated, “It’s important to treat oneself – no matter what day of the week. As the research shows it’s possible to do just that in the smallest of ways – it doesn’t need to be a grand gesture. But it is fun to push the boat occasionally and really indulge yourself.” Kahlua has also introduced an Espresso MarTony cocktail, available at Dirty Martini locations nationwide for one month starting Thursday, April 17.
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Indulgence Perceptions and Limits
The research further explored perceptions around indulgence, revealing that 50% of participants considered their favorite self-treats to be genuinely indulgent. Adding to the picture of varied indulgence habits, other unusual examples included ordering food to the workplace, drinking hot chocolate during warmer months, and consuming a whole container of ice cream in one sitting.
No Such Thing as Too Much?
An intriguing finding from the survey is that almost half of the participants, precisely 49%, believe that it is virtually impossible to overindulge oneself, highlighting a permissive attitude towards self-treats among Britons.
Sustainable Chef Showcases Edible Cocktail Glass
To further promote Kahlua’s new cocktail and the unique chocolate glasses, a video featuring sustainable chef Lagom Chef Martyn Odell has been released. The video depicts Odell serving the Espresso MarTony in an edible chocolate glass to an unsuspecting patron, showcasing the novelty and indulgent nature of the campaign.