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Rylan Clark Embarks on New Venture in Oral Care Industry
Television personality Rylan Clark, known for his vibrant on-screen presence and distinctive smile, is venturing into the business world, stepping away from his established media career. The former X-Factor contestant, who famously invested £25,000 in extensive dental work in 2013 to achieve his signature grin, has announced his latest role as an ambassador, investor, and Creative Director for Waken, a British oral care brand.
Partnership with Waken: A New Chapter for Clark
From TV Screens to Toothpaste: Clark’s Business Expansion
The radio host is set to take an active role in shaping the future of Waken, a company celebrated for its “thoughtfully designed and high-performing mouthwashes and toothpaste”. Announcing his new position to his substantial social media following, Clark spoke candidly about his personal “teeth transformation” journey and his enthusiasm for the brand.
A Long-Standing Relationship with Oral Care
Discussing his history with dental aesthetics, the celebrity turned entrepreneur shared, “My relationship with teeth has definitely been a journey of highs and lows. As I matured, I decided I desired a different aesthetic for my smile – the quintessential Hollywood smile. This led me to undergo my first smile makeover in 2013, an outcome I was extremely pleased with.”
Addressing Past Scrutiny and Embracing a Natural Look
Reflecting on public reactions to his initial dental transformation, Clark acknowledged, “There were certainly varied opinions at the time… Subsequently, in 2021, I felt it was opportune to refine my smile again. My aim was to achieve a more natural and subtly refined look, a departure from the bolder style of my first makeover.”
Enthusiasm for the Waken Collaboration
Regarding his collaboration with Waken, he expressed, “The opportunity to join forces with Waken as both a shareholder and creative director is an ambition I’ve held for a considerable period.”
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Waken Welcomes Rylan Clark to Drive Brand Growth
Waken Co-Founder Praises Clark’s Authenticity
Simon Duffy, MBE, Co-Founder of Waken, conveyed his excitement about the partnership, stating, “Rylan was unequivocally our top candidate for collaboration. His genuine nature, charisma, and authentic passion for oral health perfectly embody the values of Waken.”
Anticipating a Broader Audience Reach
“With Rylan as part of the Waken team, we are injecting a fresh wave of enthusiasm into the oral care sector and connecting with a wider demographic. We are exceptionally excited to have his expertise in steering the brand’s trajectory.”
Mutual Excitement for the Future
Clark reciprocated the positive sentiment, adding, “Partnering with Waken was a perfectly logical step for me. Having been a user of their products for several years, my investment in the brand is genuine, and I am incredibly eager to see its future progression.”