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UK Carmakers Criticize Labour’s Approach to EV Transition Amid Trade War Concerns
Automotive manufacturers have criticized the Labour Party for not taking sufficient action to assist them in navigating international trade tensions under Donald Trump and sluggish consumer interest in electric vehicles (EVs).
Vertu Motors, a prominent dealership group in the UK, accused Labour leader Sir Keir Starmer of only making ‘superficial adjustments’. Ford also cautioned that more robust measures are necessary to confront the ‘challenging’ economic landscape.
Government officials recently confirmed a revision to regulations intended to accelerate the automotive industry’s shift from traditional combustion engines to battery-powered electric vehicles.
Revised EV Sales Targets and Regulations
The adjusted rules involve reduced financial penalties for manufacturers failing to meet mandatory electric vehicle (EV) sales quotas. High-end marques, including Aston Martin, Bentley, and McLaren, will receive exemptions under the revised framework.
While the 2030 deadline for phasing out new petrol and diesel car sales remains unchanged, the sale of full hybrid and plug-in hybrid models may now continue until 2035.

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Industry Response and Concerns
The Society of Motor Manufacturers and Traders (SMMT), the UK’s automotive trade association, stated that ‘increased intervention will almost certainly be required to protect the competitiveness of our industry’.

Vertu Motors’ Criticism
Robert Forrester, CEO of Vertu Motors, described Starmer’s adjustments as merely ‘cosmetic’. He emphasized that businesses still face substantial fines of £12,000 for each non-compliant vehicle exceeding emissions targets.
Forrester elaborated, ‘This translates to billions in potential fines for manufacturers, forcing them to choose between significant financial penalties or limiting the availability of petrol and diesel vehicles. The core issue remains unaddressed.’
‘This is essentially insignificant tinkering. While the announcement is verbose, it fails to effectively address the fundamental problems,’ Forrester asserted.
Ford’s Perspective on Market Challenges
Lisa Brankin, head of Ford UK and Ireland, characterized the government’s actions as ‘a minor step forward, but not the substantial advancement needed to confront the particularly difficult conditions in the electric vehicle market’.
Consumer Demand and Political Reactions
Current regulations mandate that at least 28 percent of each manufacturer’s new car sales this year must be zero-emission vehicles. However, SMMT data indicates that fewer than one in eight prospective car buyers are currently interested in purchasing an EV.
During a visit to a Jaguar Land Rover facility in the West Midlands, Starmer reassured workers, ‘We are committed to fully supporting you.’
Conversely, Conservative business spokesperson Andrew Griffith contended that the government is operating at ‘reduced capacity when our carmakers require maximum support’.