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Sony Unveils Flagship BRAVIA 8 II and Expands 2025 TV Lineup
While rivals like LG and Samsung showcased their 2025 television models at the Consumer Electronics Show (CES) in January, Sony remained discreet about its latest innovations. Now, the Japanese technology giant has officially announced its new range of BRAVIA TVs, promising significant enhancements in both visual and auditory performance for home entertainment enthusiasts. The 2025 Sony BRAVIA TV lineup includes the premium BRAVIA 8 II, BRAVIA 5, and the more accessible BRAVIA 3 series.
Sony BRAVIA 8 II: Premium QD-OLED Display and Immersive Audio
Striking Design and Superior Visuals
Leading the charge is the BRAVIA 8 II, the top-tier model featuring an elegant design that seamlessly merges the screen and bezel into a single, sleek surface. This design maximizes the screen real estate for an enhanced viewing experience when watching movies or sports, while minimizing the visual impact of the borders.
The incorporation of a cutting-edge QD-OLED display is expected to deliver exceptional picture quality. Sony emphasizes that the BRAVIA 8 II will provide viewers with perfect black levels and outstanding contrast. Powering these visuals is the advanced XR Processor, which works in conjunction with the QD-OLED panel to optimize content for the highest possible picture fidelity.
Intelligent Picture Enhancement and Detail
Integrated smart technology, including AI scene recognition, elevates picture quality by intelligently detecting and analyzing image data. This precise analysis ensures optimized picture settings for ultimate realism. Furthermore, the XR Contrast Booster refines the light output on the screen, allowing for meticulous light control to achieve “sublime pictures full of depth and detail,” according to Sony.
Enhanced Audio Experience
Beyond visuals, these new BRAVIA televisions are designed for impressive sound. The inclusion of Acoustic Surface Audio + technology transforms the entire screen into a powerful loudspeaker. This audio innovation emits sound directly from the appropriate location within the scene, creating a more immersive, cinematic audio environment in the living room.
Expanding the Range: BRAVIA 5 and BRAVIA 3 Series
BRAVIA 5: Range of Sizes and Advanced Features
Complementing the premium BRAVIA 8, Sony is also launching the BRAVIA 5 series, available in screen sizes ranging from 98 inches down to 55 inches. The BRAVIA 5 incorporates numerous premium visual and sound attributes and features LEDs skillfully managed by the XR Backlight Master Drive for precise backlight regulation and enhanced picture performance.
BRAVIA 3: 4K Entertainment and Smart Functionality
For a more budget-conscious option, the BRAVIA 3 series offers 4K resolution viewing and immersive Dolby Atmos audio. It operates on the Google TV platform, providing effortless access to a wide array of popular streaming services, including Disney+, Netflix, Apple TV+, and Prime Video.
Gamers will appreciate the BRAVIA 3’s compatibility with Sony PlayStation’s PS Remote Play, enhancing its versatility for home entertainment.
Price and Availability
The new Sony BRAVIA TV models will be available in the following timelines and starting prices:
- BRAVIA 5: On sale this month, starting from £1,499.
- BRAVIA 8 II: Arriving in June, with prices starting at £2,499.
- BRAVIA 3: Shipping in May, starting from £699.