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Nissan Reports Production and Sales Decreases in February 2025
TOKYO – Japanese automotive manufacturer Nissan Motor announced a 12.1% year-over-year decrease in its global vehicle production for February 2025. The automaker also reported a 7.8% decline in worldwide sales during the same period, alongside a reduction in exports. These figures highlight a challenging month for Nissan across key global markets.
Global Production Declines
Worldwide production for Nissan reached 237,982 vehicles in February. This represents a significant contraction compared to the previous year. The production downturn was observed both domestically within Japan and in overseas manufacturing locations.
- Total global production: 237,982 vehicles
- Year-on-year decrease in global production: 12.1%
Regional Production Performance
Production levels varied across different geographical areas:
- Japan: Production volume totaled 52,198 vehicles, reflecting a 13.2% decrease.
- Outside Japan: Output reached 185,784 vehicles, an 11.7% reduction.
Production in Key Markets:
- United States: Experienced a substantial 21.4% drop, with 47,088 vehicles produced.
- Mexico: Showed a positive trend, increasing by 7.2% to 59,731 vehicles.
- United Kingdom: Recorded a 12.8% decrease, with production at 25,764 vehicles.
- China: Faced a significant downturn of 35.6%, falling to 24,890 vehicles.
- Other Regions: Collectively saw a 6.1% rise, producing 28,311 vehicles.
Vehicle Type Production:
- Passenger Vehicles: Production decreased by 19.6%, totaling 46,493 units.
- Commercial Vehicles: Production significantly increased by 143.1%, reaching 5,705 units.
Global Sales Dip
Nissan’s global sales for February 2025 totaled 265,185 vehicles, indicating a 7.8% year-on-year decrease. Similar to production, sales figures showed declines in both domestic and international markets.
- Total global sales: 265,185 vehicles
- Year-on-year decrease in global sales: 7.8%
Sales Results by Market
Sales performance in key markets presented a mixed picture:
- Japan (including minivehicles): Sales reached 41,216 units, a 13.3% decrease from the prior year.
- Outside Japan: Sales totaled 223,969 vehicles, representing a 6.7% decline.
Regional Sales Breakdown:
- North America: Recorded a slight 1.8% sales decrease to 119,212 vehicles.
- United States: 89,181 vehicles, down 4.1%.
- Canada: 8,353 vehicles, down 15.6%.
- Mexico: 21,552 vehicles, up 16.8%.
- Europe: Sales declined by 3.6% to 29,624 vehicles.
- China: Experienced a substantial 24.7% drop, with sales at 31,508 vehicles.
- Other Regions: Reported sales of 43,625 vehicles, a 5.1% decrease.
Vehicle Type Sales:
- Passenger Vehicles: Sales decreased by 14.6% to 20,345 units.
- Commercial Vehicles: Sales increased by 27.4% to 4,693 units.
Decline in Exports
Total exports from Japan by Nissan Motor in February 2025 amounted to 29,604 vehicles, signifying an 11.6% year-on-year reduction. Export performance varied by destination.
- Total exports from Japan: 29,604 vehicles
- Year-on-year decrease in exports: 11.6%
Export Destinations:
- North America: Shipments decreased significantly by 34.3% to 13,186 vehicles.
- Europe: Exports increased substantially by 41.3% to 3,213 vehicles.
- Other Regions: Exports rose by 18.3% to 13,205 vehicles.
Management Streamlining
In a separate announcement, Nissan Motor recently revealed plans to simplify its management structure effective from the start of fiscal year 2025, commencing next month. This restructuring initiative aims to enhance efficiency and decision-making processes within the company.
Executive Reduction:
- Number of top executives will be reduced by 21%.
- Executives to be reduced from 42 to 33.