RFU Considers Relocating England Rugby Home Amid Event Licence Dispute
Bill Sweeney, Chief Executive of the Rugby Football Union (RFU), has raised the possibility of moving England rugby’s headquarters away from Twickenham. This drastic measure is being considered due to an ongoing disagreement concerning the number of non-rugby events, such as concerts, permitted at the stadium. The RFU is reportedly displeased with restrictions that limit their ability to host major musical acts, citing an instance where a potential Beyoncé performance was curtailed due to event limitations. Sweeney has informed the Richmond borough council of the potential relocation as a serious option.
Twickenham Redevelopment Plan Contingent on Increased Event Hosting
The RFU has developed a £600 million plan to redevelop Twickenham Stadium. However, the viability of this investment is predicated on the ability to generate revenue through hosting a greater number of large-scale non-rugby events, similar to venues like Tottenham Hotspur Stadium and Wembley. Current regulations restrict Twickenham to a maximum of three non-rugby events annually, with a reduced capacity of 55,000. The RFU is advocating for an increase to 15 events per year at full stadium capacity (82,000).
Alternative Locations Under Consideration: Midlands Venues in Contention
Sweeney has previously explored relocating to the Midlands or acquiring a stake in Wembley Stadium. While these options were temporarily shelved in favour of redeveloping Twickenham, the prospect of moving away from its traditional southwest London location is now being actively re-examined.
Speaking on the Business of Sport podcast, Sweeney stated, “Numerous locations would welcome us. Birmingham and Milton Keynes would be very keen to host us.” He elaborated, “Part of the renovation plans from 2027 involves discussions with Richmond borough council to authorise a greater number of non-rugby events. Currently, we are limited to three, with only one permitted on a Friday.”
Concert Limitations Highlight Financial Concerns
Sweeney highlighted specific instances where event limitations have impacted potential revenue. “We have hosted The Rolling Stones. We had the opportunity to host Beyoncé, but her request for three consecutive nights could not be accommodated under the current licensing restrictions, which only allow for two consecutive nights.”
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In contrast, Beyoncé is scheduled to perform for six nights at Tottenham Hotspur Stadium in June. This venue has also successfully attracted National Football League (NFL) games, events previously hosted at Twickenham.
Sweeney acknowledged the gravity of potentially relocating England rugby. “It would be a significant decision for us, a very difficult one. I am uncertain how we could justify the stadium investment if we are unable to secure an increase in the number of event licences,” he added.
Wembley’s Event Hosting Capacity Contrast
Wembley Stadium, with a 90,000 capacity, is permitted to host up to 24 non-sporting events annually and is scheduled to host seven Oasis concerts this summer, underscoring the disparity in event hosting capabilities between the two venues.
Sweeney Faces Vote of No Confidence
Separately, Sweeney is scheduled to face a vote of no confidence at a Special General Meeting of the RFU next Thursday. This vote follows recent public scrutiny regarding substantial bonuses awarded to him and other RFU executives.