Air New Zealand has produced some stellar safety videos and ads in the past, but their latest set in Antarctica is prompting backlash.
Starring Entourage actor turned activist Adrian Grenier, the pre-flight safety video takes viewers on a journey around Antarctica and the important conservation work being done there.
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Grenier meets up with scientists from Scott Base to track penguin populations, explains ice core samples and pays a visit to the hut of early Antarctic explorer Ernest Shackleton.
Air New Zealand said Scott Base staff and scientists doubled as talent for the video, while a total crew of just six travelled to Antarctica to minimise the environmental impact of filming,
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However, the video has prompted anger from some families who were affected by the Mount Erebus disaster. Back in 1979, 257 people died when an Air New Zealand flight flew into Mount Erebus on a sightseeing trip.
“For many of us, flying with Air New Zealand can be a very difficult reminder of the past and how this changed our lives,” David Ling, whose mother died in the incident, told the New Zealand Herald in January.
“To be on board and confronted by a safety video you’re obliged to watch set in Antarctica is beyond ironic. It is the ultimate insensitive insult to the families, both immediate and wider.”
Mashable has contacted Air New Zealand for comment.