Disney has sparked backlash after partnering with transgender influencer Seann Altman to show girls how to dress up as Minnie Mouse.
Altmann, who identifies as gender fluid but uses he/him pronouns, donned a small red costume as he demonstrated to fans of the Mickey Mouse shows how they can look like the iconic children’s character, in a TikTok promotion for Disney Style.
‘I look just like Minnie Mouse!’ he said after layering white lacy gloves, red lipstick and a bow. ‘Now I’m fashionable, bold and fun.’
Many viewers were quick to draw comparisons with his fellow trans star Dylan Mulvaney’s disastrous collaboration with Bud Light, which sparked a boycott that wiped out more than $27 billion off the brand’s market value.
Transgender influencer Seann Altman demonstrated how to dress up like Minnie Mouse
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The social media star opted for a pair of white lacy gloves to help him mimic the iconic children’s character
Altman felt the Minnie Mouse-themed dress and yellow shoes helped ‘seal the deal’
After completing his look, Altman said he was now ‘fashionable, bold and fun’
The promotion for Disney Style, which advertises clothing and accessories from the Disney range, saw Altman begin by saying he would ‘look at the most iconic friend group’ and delve into the Mickey Mouse family.
Altman has over 700,000 followers on TikTok
He said he opted to dress up like Minnie Mouse because the character was ‘the most like me’, adding that he even had ‘the perfect dress to start the look’.
After donning the red dress that was ‘just like Minnie’, the social media star paired it with a large white lacy necklace ‘just to give it a little more flair.’
He then added a large white petticoat, white lacy gloves, a belt and a watch, before saying it was time to be ‘as bold as Minnie’ and applying red lipstick.
Altman continued building the costume with black tights and yellow shoes, and completed the look with a big red bow – which he felt was ‘the biggest fashion statement.’
‘I literally look like Minnie Mouse,’ he said with a twirl. ‘And I fit in perfectly with Mickey and his friends.
‘The bow, with the dress and the shoes really seal the deal, now I’m fashionable, bold and fun just like Minnie Mouse.’
The move from Disney to push the promotion sparked backlash online, with some questioning whether Altman was the correct choice to market children’s costumes while others felt the brand was caving to woke pressure.
Conservative commentator and journalist Cassandra MacDonald slated the company for having ‘clearly learned nothing from the Bud Light fiasco.’
‘(Disney) has has partnered with transgender TikTok influencer Seann Altman, a biological male who identifies as ‘gender fluid,’ to promote a line of girls’ apparel,’ she added.
‘In the video, Altman does a tutorial on dressing like Minnie Mouse.
‘The transgender influencer has 717,000 followers on the platform and frequently makes videos where he is dressed up as a young girl, including a recent one where he is skipping around in fairy wings.’
‘Can’t imagine why Disney stock is crashing,’ said one critic, as another said: ‘Disgusting… I’m done with Disney forever.’
Another said: ‘You know what to do folks – boycott Disney if you haven’t already’, referencing the public boycott following Mulvaney’s Bud Light partnership.
‘For Disney, this is pouring oil ahead of themselves on the slide they’re already riding’ said one viewer, after MacDonald also noted how the company recently cast its first ever transgender actor to join the Star Wars franchise.
Altman’s appearance on the promo video was met with backlash, with some viewers questioning if he was the correct choice to market children’s costumes
Disney’s partnership comes months after Bud Light collaborated with Dylan Mulvaney to celebrate her ‘365 days of girlhood’
Anheuser-Busch lost a whopping $395million in US sales and over $27 billion in market capital after they partnered with the transgender influencer in April
The transgender TikTok star shrugged off criticism for her disastrous marketing campaign
Disney Style’s marketing team will be hoping their partnership with Altman is more successful than their counterparts at Bud Light had earlier in the year.
It was the most popular beer in America for over two decades, but in April the brand released a promotion featuring transgender influencer Dylan Mulvaney, sparking a huge boycott.
She was gifted a specialized can to celebrate 365 days of ‘being a girl’ – the phrase she used to describe her transition from male to female.
Anheuser-Busch InBev, the brand’s parent company, lost a staggering $390 million in US sales in the wake of the crisis.
The world’s largest brewer said Thursday that sales to US retailers had plunged 14 percent, adding that it had been ‘underperforming the industry.’
In a statement, the company put the declining sales down to the backlash they faced for partnering with Mulvaney.