Toyologist Peter Jenkinson said: “Argos’s predictions for the top toys this Christmas are based on almost 50 years of experience and expertise in what parents buy for their children, offering not just a shopping list, but an insight into shopper behaviour and how the world around us affects what we buy.
“You can see from the presence of an influencer studio kit and the animatronic doll that the lockdown has had a profound effect on what parents are set to purchase this year, while there are also toys – such as the LEGO Technic Lamborghini – that necessitate parents investing time in building the toy and playing alongside their children.
“This year, children have spent much of their time locked away at home, unable to visit friends their own age and having birthday parties over Zoom.
“It’s meant a great deal of time has been spent with their immediate family, and while this is a good thing, the toy list also includes products that allow children to get back to simply being a kid – whether that’s a dancing unicorn or a flamingo that chirps about going to the toilet.”
The top toys will be available to buy at Argos now.
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