He told Vogue: “I was on my own, with my tripod, one lens, one camera, and I just got on my bike and cycled around London, spending 15 minutes with each stranger.
“The sheer simplicity of that – it sounds so weird to say, and I hope not insensitive, but if I am really honest, it was joyous.
“It was the best two weeks I’ve had in a long time.”
The social media challenge, which has gone viral on social media platforms like Instagram and TikTok, sees readers transform themselves into cover stars.
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