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Roseate Hotels & Resorts Amplifies UK Footprint and Diversifies India Portfolio
Roseate Hotels & Resorts, a part of the Bird Group, is strategically expanding its presence in the UK hospitality market, underscored by the recent acquisition of Beechfield House in Wiltshire. This purchase signifies a key development in the brand’s UK expansion strategy, complementing its ongoing robust development plans within India’s dynamic real estate and leisure segments. The luxury hospitality group is actively pursuing growth both in established and emerging markets.
UK Hospitality Market Expansion
Acquisition of Beechfield House
The procurement of Beechfield House in Wiltshire marks Roseate’s latest investment in the UK, becoming its fifth hotel in the country and eighth property worldwide. This acquisition demonstrates the brand’s commitment to strengthening its foothold within the competitive UK hotel sector and catering to the discerning needs of luxury travelers.
India Development Strategy and Diversification
Strategic Projects Across India
Parallel to its UK advancements, Roseate Hotels & Resorts is aggressively pursuing a multi-faceted development strategy across India, encompassing hotels, resorts, branded residences and leisure facilities. Several key projects are currently underway, illustrating the brand’s ambitious growth trajectory in its home market.
New Hotel Development Near Noida International Airport
Roseate has secured a 2.6-acre land parcel for a new hotel development strategically located near the upcoming Noida International Airport. This property is planned to feature a state-of-the-art convention centre, positioning it as a prime destination for business and leisure travelers.
Expansion of Rishikesh Resort
Post-monsoon season, Roseate is set to enhance its existing resort in Rishikesh with the addition of 31 luxury villas. This expansion will significantly increase the resort’s capacity and further solidify its position as a leading wellness and leisure retreat.
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Luxury Boutique Hotel in Goa
In Goa, construction is progressing on a new boutique luxury property. This development will cater to the upscale travel segment seeking exclusive and intimate accommodation experiences in this popular destination.
Venturing into Branded Residences
Roseate Hotels & Resorts is diversifying beyond its core hotel operations by entering the branded residences market. Projects in Ayodhya and Dehradun are being developed, specifically targeting affluent individuals and non-resident Indians. These exclusive residences are anticipated to command a premium valuation of 20–30% above prevailing market rates, reflecting their luxury branding and bespoke amenities.
Exploring Opportunities in Senior Living
The group is also exploring strategic entry into the senior living sector, with a focus on Tier 2 and Tier 3 cities across India. This initiative reflects Roseate’s vision to tap into evolving demographic needs and lifestyle preferences.
Investment in Recreational Facilities: Ice Skating Rinks
Leveraging its in-house expertise in hospitality and leisure management, Roseate is in discussions with the government of Himachal Pradesh and other states to develop and manage ice skating rinks. As part of this initiative, the company is evaluating the feasibility of establishing an ice rink within a shopping mall in Delhi, aiming to create new recreational avenues in urban centres.
Strategic Shift Towards Asset-Light Model
Embracing Partnerships and Strategic Locations
While traditionally focused on an asset-heavy approach, Roseate Hotels & Resorts is now incorporating an asset-light model into its growth strategy. This evolution involves focusing on strategic locations and forging partnerships for development, allowing for more agile and scalable expansion.
Premium Coworking Space in New Delhi
Demonstrating its innovative approach and diversification, Roseate House New Delhi launched its inaugural premium coworking club in Aerocity in December 2019. This venture into the flexible workspace sector underscores the brand’s adaptability and responsiveness to changing market dynamics.