Brooklyn Beckham dealt fresh blow after he's accused of snubbing mum Victoria's birthday

Brooklyn Beckham Faces Backlash Over Luxury Hot Sauce Brand Amid Birthday Snub Controversy

Brooklyn Beckham, son of David and Victoria Beckham, is encountering fresh disapproval following criticism for reportedly missing his mother’s 51st birthday celebration. The 26-year-old aspiring culinary figure is currently facing online condemnation after allegedly opting to attend the Coachella music festival with his spouse, Nicola Peltz, and friends instead of Victoria Beckham’s milestone birthday event. Adding to the scrutiny surrounding the alleged family matter, Beckham’s premium hot sauce venture, Cloud23, is now under fire from consumers.

Brand’s Packaging and Pricing Under Scrutiny

The fledgling chef’s hot sauce, Cloud23, which launched late last year and is marketed as a high-end condiment exclusively available at Whole Foods in the UK, is receiving negative feedback regarding its branding and cost. Consumers have voiced skepticism over the £15 price tag and have openly criticized the product’s bottle design. Online commentary ridiculed the visual appeal, with one user stating it “Looks like someone repurposed gin bottles.” Another comment read, “Looks like it could be some Italian labeling and I’d think it was marinara at first glance,” highlighting concerns about misinterpretation and perceived value.

Consumer Critique Focuses on Design and Perceived Value

The negative reactions extended beyond initial impressions. “Terrible branding. I taste soap just looking at those bottles,” remarked one dissatisfied individual. Further criticism included comments such as: “Holy s**t what horrible packaging, it looks like a bottle of perfume or bath soap” and “I think it’s the aesthetic of a print you’d see hanging on your grandmother’s living room wall,” indicating a widespread perception of outdated and inappropriate design for a hot sauce product.

Mixed Reactions to Flavor Profile

While some purchasers offered positive remarks on the taste of Cloud23, a significant number were less impressed. One reviewer, who sampled the sauce at Whole Foods, stated, “Tried a free sample at Whole Foods, thank goodness so I didn’t have to buy it. Tasted incredibly artificial,” suggesting concerns about the ingredients and flavor authenticity.

Price Point Deemed Unjustifiable

The £15 price point was a recurring point of contention. Another critic questioned, “It is a strange bottle to brand hot sauce. Looks more like a gin bottle. And no way is a hot sauce worth £15. That is ridiculous,” emphasizing the perceived overpricing in relation to competitor offerings.

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Comparison to More Affordable Alternatives

Social media users were quick to point out more economical alternatives available on the market. Online comments suggested: “Go to Costco and buy the restaurant-sized 1 litre bottles of medium Nando’s sauce for between £5 and £10 or buy two huge bottles of Frank’s wing sauce for under £10,” directly comparing the price and quantity offered by established brands to Cloud23’s premium positioning.

Market Saturation and Value Proposition Questioned

Further online sentiments echoed the availability of numerous affordable and flavorful hot sauce options. “The world has a shedload of tasty and cheap hot sauce to choose from,” one comment highlighted, reinforcing the idea of a saturated market.

“Of course it isn’t worth 15 quid a go. There are dozens, if not hundreds, of really good hot sauces available at a fraction of the price,” another user asserted, further challenging the value proposition of Brooklyn Beckham’s Cloud23 hot sauce.

Cloud23 Flavors and Brand Inspiration

Cloud23, a brand name referencing David Beckham’s iconic No.23 jersey worn during his time at Real Madrid and LA Galaxy, is available in two varieties: Sweet Jalapeño and Hot Habanero.

Blind Taste Test Adds to Product Scrutiny

In an interview with Delish magazine during the product launch, Brooklyn Beckham stated, “I did my research and I just felt like there was this hole in the market with luxury condiments, especially for a really good price.” However, a blind taste test provided less favorable feedback. One reviewer, upon tasting Cloud23, speculated it was the least expensive option in a selection, adding, “This one actually looks really disappointing.”

“It shouldn’t be separating the way it is. I don’t know what it is in that. It’s just not giving. It’s very spicy. it’s just not doing anything for me,” the reviewer concluded, indicating issues with texture, appearance, and overall appeal, potentially compounding the challenges faced by the Cloud23 brand.