Importance Score: 45 / 100 🔵
Aldi’s Viral Rosé-Orange Wine Returns to Shelves, Sparking Online Frenzy
Discount supermarket Aldi has reintroduced its popular rose-orange wine, causing considerable excitement among online consumers. The Specially Selected Rosorange Rosé, priced at £9.99 per bottle, represents a slightly higher price point within Aldi’s usual affordable range. However, this unique wine garnered significant praise and became a viral sensation upon its initial release in 2024.
Unprecedented Sales and Rave Reviews
During its debut week, the retailer reportedly sold nearly 5,000 bottles, with sales tripling in the subsequent week, accompanied by overwhelmingly positive customer feedback. Enthusiastic consumers shared their reactions online, with one customer stating they “immediately went out the next day and bought another 6 bottles.” Another implored, “We need a restock!!! Don’t let this one disappear from the shelves please!”
Influencer Acclaim
The wine also captured the attention of social media influencers, including wine expert Lucy Hitchcock (@PartnerInWine), who described it as “unusual but really quite delicious.” Hitchcock further elaborated, “The result is this refreshingly dry wine that takes the best of both different styles,” highlighting its unique characteristics and appeal.
A Personal Taste Test and Family Feedback
Upon its return to stores, a personal review was conducted to assess the wine’s qualities, yielding a somewhat varied perspective compared to the initial hype.
For context, the reviewer’s preferred wines include dry white Sauvignon Blanc, similar to Oyster Bay, or lighter blush rosés. To obtain a comprehensive assessment, the Rosorange Rosé was sampled with family members over the Easter holiday, considering diverse palates and preferences.
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Presentation and Aromatics
The bottle’s design is notably elegant, suggesting a higher value than its actual price. The wine exhibits an attractive pink-orange color and presents aromas of tangerine, quince, and apricot, contributing to its sensory appeal.
Flavor Profile and Initial Impressions
The reviewer noted enjoying the prominent citrus notes, envisioning it as an ideal summer beverage. It was described as easy to drink, with a less acidic or heavy profile compared to some white wines, enhancing its approachability.
The Dryness Factor: A Point of Contention
Despite its fruity character, the wine’s dryness was a point of discussion among tasters.
The promotional material for the wine describes it as having a “dry yet flavourful profile, combined with a distinctive fruit-forward taste,” positioning it as appealing to “wine enthusiasts.”
However, the pronounced dryness led one family member to remark that it “needed chasing with a shot of water,” contrasting with descriptions of it being “refreshingly dry” from influencers like Lucy Hitchcock, and reality TV personality Adrian Sanderson, who found it “fresh” after consuming half a bottle.
Serving Suggestions and Overall Enjoyment
The wine’s fruity and summery nature led to the suggestion that it would be well-suited for wine spritzers. However, the reviewer personally did not find it particularly “refreshing” in isolation.
The reviewer personally expressed being the “biggest fan” within their family and indicated a willingness to drink it again, suggesting it would appeal to those with similar taste preferences.
Final Recommendation
In conclusion, while the reviewer enjoyed the Aldi Rosorange Rosé, they offered a nuanced perspective. The recommendation is that if you appreciate dry wines, this option is worth considering. However, if a preference for less dry wines prevails, this particular rosé-orange offering might not be the most suitable choice.