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Holly Willoughby’s Company, Roxy Media, Addresses Tax Debt
Holly Willoughby’s media firm, Roxy Media, faced scrutiny in court on Wednesday regarding a significant tax liability. A brief hearing at the Insolvency and Companies Court addressed a winding-up order issued against Roxy Media in January. The company, co-owned by the former This Morning presenter and her husband Dan Baldwin, reportedly encountered challenges in settling its outstanding tax obligations.
Details of the Tax Liability Revealed in Court
The winding-up petition, a measure of last resort for companies with unpaid tax debts exceeding £750, was initiated due to Roxy Media’s failure to meet its financial responsibilities. Court proceedings disclosed the extent of the debt to be £377,000. However, the court was informed that Holly Willoughby’s company has since resolved the outstanding bill with tax authorities, although the precise remaining balance was not disclosed.
Court Adjournment Granted
Chief Insolvency and Companies Court Judge Briggs approved a 12-week adjournment for the case, with the next hearing scheduled for July 9. Her Majesty’s Revenue and Customs (HMRC) previously stated their approach to businesses facing tax arrears: “We adopt a supportive approach to assist customers with tax debts and only pursue winding-up petitions after exhausting all other available options, to safeguard public funds.”
Roxy Media’s Financial Background
Reports from 2022 indicated that the celebrity couple’s enterprise had generated £4.5 million in revenue over a three-year period. In 2021, Willoughby also launched her lifestyle brand, Wylde Moon, offering products such as candles, diffusers, and fragrances.
Expert Predictions on Willoughby’s Brand Success
In the same year as Wylde Moon’s launch, PR expert Hayley Smith suggested to Metro that Willoughby’s platform held the potential to generate substantial earnings, estimating figures between £6 million and £12 million within a year.

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Holly Willoughby’s Established Financial Success
Over her career, Holly Willoughby has accumulated considerable wealth from various presenting roles and partnerships. Sources estimate her net worth to be approximately £10 million. Prior to her departure from This Morning, she reportedly earned an annual salary of £730,000 alongside co-presenter Phillip Schofield.
Partnerships and Income Streams Beyond Presenting
Beyond her television career, the 44-year-old presenter has engaged in lucrative endorsement deals with major brands including Marks & Spencer, Garnier, and Dunelm, reportedly receiving six-figure sums for these collaborations.
Willoughby’s Departure from This Morning
Holly Willoughby served as a presenter on ITV’s breakfast program, This Morning, for 14 years before stepping down from her position in 2023. She also hosted ITV’s Dancing on Ice since 2006; however, with recent changes to the show, her ongoing involvement with the broadcaster remains uncertain.