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Easter Egg Consumption Set to Reach 123 Million as Packaging Waste Concerns Rise
A substantial 123 million Easter eggs are projected to be consumed across the nation this year, recent research indicates. A survey involving 2,000 adults has revealed that individuals from the age of 18 onwards typically consume an average of 165 chocolate Easter eggs during their lifetimes. Annually, adults generally receive three eggs each, with approximately five million being eaten before Easter Sunday itself.
Growing Concerns Over Easter Egg Packaging
However, the study also brings to light increasing worries regarding Easter egg packaging. A significant 65% of those surveyed expressed the view that Easter eggs are excessively packaged. Despite this perception, many find it challenging to recycle effectively. Notably, 17% of respondents admitted they will not recycle the plastic containers the eggs are sold in, while 36% stated they dispose of the foil wrapping in general waste bins.
Positive Recycling Habits for Cardboard
Conversely, there is positive news as 89% of participants indicated they will recycle the cardboard boxes, suggesting established positive recycling habits for certain materials.
New Tool to Calculate Easter Egg Consumption and Packaging Waste
The research was commissioned by DS Smith, a global packaging firm, which has developed a new tool designed to assist individuals in estimating their lifetime Easter egg consumption. This tool further calculates the anticipated packaging waste generated and, based on individual recycling behaviours, projects the amount likely to be recycled.
Expert Commentary on Packaging and Recycling
Samantha Upham, Senior Sustainability Manager at DS Smith, stated: “Chocolate eggs are a cherished aspect of Easter celebrations. While the eggs themselves are often consumed quickly, their packaging can persist for a considerably longer duration.”
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“Significant progress over the decades has substantially increased recycling rates, with paper and cardboard being the most frequently recycled materials in the UK. However, an excessive amount still ends up in landfills, and there is a need for greater efforts in improving recycling practices.”
Barriers to Effective Recycling
The research identified challenges faced by Britons in recycling packaging correctly. A quarter of respondents, 26%, cited unclear recycling instructions on packaging labels as a major obstacle. Furthermore, 36% reported that certain materials, including specific types of plastics, are not accepted for recycling in their local areas.
The Enduring Appeal of Easter Chocolate
Despite these recycling difficulties, the attraction of Easter chocolate remains strong. Almost two in five respondents indicated that Easter is among their favourite holidays primarily due to the chocolate treats.
Consumer Frustration and Eco-Conscious Choices
Nevertheless, 26% expressed dissatisfaction with the amount of waste produced during Easter, and 22% stated they select their Easter eggs based on the full recyclability of the packaging.
Tips for Environmentally Considerate Easter Celebrations
Samantha Upham provided advice on enjoying Easter treats while remaining environmentally responsible: “It’s wonderful to indulge in Easter treats; however, environmental sustainability should not be compromised.”
“Confectionery businesses have made considerable advancements in reducing superfluous packaging and ensuring remaining packaging is recyclable.”
“Simply separating cardboard, plastic, and foil after enjoying Easter treats allows these materials a significantly better chance of being recycled instead of being sent to landfill. If unsure about proper bin allocation, consult local recycling guidelines.”