Importance Score: 55 / 100 🔵
Wellness Brand Modere, recognized for its dietary supplements marketed for weight loss, has announced its cessation of operations after two decades. The company released a concise statement on its website on April 11, 2025, declaring, “After 23 remarkable years of serving our valued community, we have made the difficult decision to close our doors.” The announcement marks the end for the company known for its range of health, beauty, and household products.
“We extend our sincere gratitude for your support, trust, and loyalty throughout the years,” the statement further conveyed. “Whether you have been with us since our inception or recently discovered us, thank you for being an integral part of our journey.”
Below is an overview of the circumstances surrounding Modere’s closure and the reasons behind the company’s shutdown.
Modere Product Offerings
For two decades, the U.S.-based wellness enterprise, Modere, marketed a diverse array of health, beauty, and household products. Its product line encompassed a variety of items, from everyday household cleaners to personal care items like body washes and health supplements.
Modere achieved considerable success, amassing millions of customers globally. The company employed a multi-level marketing strategy, encouraging consumers to become distributors and build sales teams to earn commissions on product sales.
One of Modere’s prominent products was “Curb,” a dietary supplement promoted for weight loss. According to reports, a former executive at Modere stated regarding their product line: “Our dedication to assisting individuals in achieving healthier and happier lives remains steadfast. We are confident that these formulations will enable customers worldwide to meet their overall wellness objectives, while also fostering expansion for Modere.”
Another sought-after Modere product was Liquid BioCell, a beauty solution focused on anti-aging benefits and enhanced joint mobility.
Reasons Behind Modere’s Closure
Modere has not explicitly stated the definitive cause for its business termination. However, the announcement follows a trend of several retail businesses ceasing operations this year, including JoAnn Stores and Forever 21, both of which have recently declared bankruptcy.
Notably, mere hours before declaring its shutdown, Modere was actively promoting its product line on social media. An Instagram post from April 11 showcased its Liquid BioCell chews, indicating continued business activity just prior to the closure announcement.