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Jessica Simpson and Daughter Birdie Showcase Matching Swimsuits for New Walmart Line
Fashion entrepreneur Jessica Simpson and her daughter, Birdie, starred in a promotional campaign modeling coordinating swimwear from Simpson’s latest collection, now available at Walmart. The celebrated singer and actress, 44, recently addressed online comments regarding her appearance, shared vibrant images on Instagram this Friday. The photos spotlight pieces from her new spring line.
Mother-Daughter Duo in Mango Hues
In a charming snapshot, the television personality and her youngest child, age six, posed side-by-side on a wooden deck. Simpson is pictured wearing a vibrant yellow, one-piece swimsuit featuring a low-cut neckline, available for purchase on Walmart’s website for $20. Birdie, who has previously participated in campaigns for her mother’s brand, sported a cutout swimsuit in a matching mango color, priced at $14.
Simpson complemented her ensemble with dark red cowboy boots, while Birdie opted for pink boots. The mother-of-three seamlessly blended fashion and family in this latest campaign.
Stylish Spring Collection Showcase
Jessica Simpson, 44, and her daughter Birdie, six, modeled matching swimsuits to promote the star’s new line at Walmart
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Simpson donned a yellow, one-piece swimsuit with a plunging neckline
Another image features Simpson further displaying the chic one-piece swimsuit while seated on a wooden picnic table. The ‘Dukes of Hazzard’ star accessorized her look with layered necklaces and eye-catching bracelets on both wrists. Her makeup was styled for the photoshoot, featuring prominent lashes and smoky eyeshadow.
Simpson proceeded to highlight additional items from the spring collection, displaying her toned physique in a $20 black ruffled bikini top paired with $16 cover-up shorts. The singer, who has publicly discussed her weight management, also wore open-toe heels.
Behind-the-Scenes with Birdie
Jessica Simpson enthusiastically expressed her joy in working with Birdie on this campaign.
‘Being on set with my Birdie was so special!’ she shared in a caption. ‘There’s just something magical about seeing my kids in front of the camera.’
‘It’s beautiful to witness the confidence and playfulness my kids give in the moment. We had so much fun together. Birdie is a little ham!’
Simpson continued to showcase other items from the collection and flaunted her toned figure
Jessica struck another pose as she leaned against the exterior wall of a shop in an off-white, lace top and flared denim jeans
She also promoted accessories included in the spring line, such as $40 aviator sunglasses
Simpson told her followers that her six-year-old ‘loves to be in the center of it all’ and added, ‘look out for this little lady, world!’
‘My kiddos make everything so real and authentic, which is exactly how I want my brand to be, so having them as part of it feels natural to me.’
The actress commented on their coordinated looks, ‘As for matching – it happens pretty often by accident, honestly. We seem to coordinate without even trying! I also love a good mommy-and-me look, and it’s so cute when we can make it happen.’
Family and Career Balance
Jessica Simpson shares Birdie, as well as Maxwell, 12, and Ace, 11, with her former husband Eric Johnson. The couple, who married in 2014, announced their separation earlier this year in January. In 2020, Birdie and Maxwell participated with their mother in a campaign for her clothing brand as well.
In a recent interview, Simpson discussed her new spring collection available at Walmart. ‘For me, personally, style evolves as I do on a personal level, through each stage of my life.’ She further noted, ‘That’s the inspiration for my music right now…[her new album] Nashville Canyon is an evolution of past, present, future, versatility, femininity, openness and confidence.’
‘Being on set with my Birdie was so special!’ she penned. ‘There’s just something magical about seeing my kids in front of the camera’
The singer’s EP, ‘Nashville Canyon’, was released last month on March 21 and includes five tracks such as ‘Use My Heart Against Me’ and ‘Blame Me.’ She described the spring collection: ‘I’m loving our florals and crochet details for all the spring flings and things! The swimsuits and sunnies are for a poolside day with the kids or lunch out with friends.’
Spring Fashion Staples
‘I wouldn’t miss out on our denim separates. They are staple pieces year round,’ she added, emphasizing that the line is ‘joyful and gives sunny happy vibes.’ Simpson concluded, ‘I absolutely do dress to boost my mood. When I wear something that feels really good, it lifts my energy, and that’s what I want to give to everyone who wears the JS Collection.’
Jessica shares Birdie as well as Maxwell, 12, and Ace, 11, with estranged husband Eric Johnson. After tying the knot in 2014, the actress announced their split earlier this year in January
‘For me, personally, style evolves as I do on a personal level, through each stage of my life,’ the star said; seen in March in Texas
The Jessica Simpson collection is characterized as ‘Sunny Cali-boho with Texas charm’ and features swimwear, denim, dresses, and accessories. This launch follows Simpson’s recent public appearance with Eric Johnson, just months after their separation announcement. They were seen with their children and Johnson’s parents.
New Music and Personal Reflections
Simpson’s latest EP seemingly alludes to potential infidelity in her relationship with Johnson, particularly in the track ‘Leave’, with lyrics suggesting themes of betrayal and heartbreak. In January, Simpson confirmed her separation from Johnson, requesting privacy for her family as they navigate this transition.
It comes shortly after Simpson was seen reuniting with estranged husband Eric Johnson earlier this week on Monday just months after announcing their shock split
In a prior interview, Simpson shared insights into her personal growth and evolving perspectives on love and family, highlighting the enduring presence of Eric Johnson in her life, especially for their children. Regarding her album, Simpson described it as a personal journey of self-discovery and ownership, facilitated by her connection with Nashville.