Jeremy Clarkson's £85 menu sparks outrage with Farmer's Dog customers over same complaint

Importance Score: 35 / 100 🔵


Jeremy Clarkson’s Cotswolds Pub Sparks Outrage with ‘Dare Night’ Menu

Celebrity farmer Jeremy Clarkson is facing criticism from patrons regarding a divisive new menu at his Cotswolds-based establishment, The Farmer’s Dog pub. The venue is set to host a “Dare Night” later this month, offering diners the chance to sample unconventional dishes for £85 per person. The controversial menu features items such as pan-fried brains, lamb’s hearts, and snail caviar, prompting a wave of negative reactions online.

Unveiling the Provocative Menu

The announcement of the “Dare Night” event, scheduled for April 28th, 2025, was shared on The Farmer’s Dog’s Instagram page. The social media post included an AI-generated image depicting a pie with bunny ears and squirrel alongside brains, further emphasizing the menu’s audacious nature.

The caption accompanying the image posed a question to potential customers: “Fed up with beige, safe food? Want to try new things? Difficult things? Weird things? Well if you’re intrigued, join us at the Farmer’s Dog for the evening on April 28th, 2025.”

Clarkson himself elaborated, stating: “This is not an event for the faddy or those of a vegan disposition, as [we] will have a menu filled with all the things that people normally discard. You might hate half of it. But you might go home with a steely determination to eat stomach lining as often as possible.”

‘Dare Night’ Details and Customer Experience

Beyond the contentious food offerings, the “Dare Night” is also slated to include the filming of an episode of Clarkson’s popular Amazon Prime show, Clarkson’s Farm, offering attendees the prospect of appearing in the program.

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An official statement on The Farmer’s Dog website provided further details, explaining: “Jeremy & the team at the Farmer’s Dog are very excited to bring the inaugural ‘Dare Night’ event to our dedicated patrons.”

The statement acknowledged the event’s challenging nature, adding, “Whilst the evening is, as Jeremy says, not for the faint-hearted, it will be replete with memorable dishes and novel foods that will live long in the memory. The ticket includes three courses plus canapés, all served in the small-plate style on large sharing tables, and will feature the weird and wonderful.”

Menu Highlights: From Unconventional to Outrageous

The website further outlined the menu, presenting a range of items “From the unconventional like veal sweetbreads, roasted bone marrow and stuffed lamb’s hearts to the down-right outrageous like crispy squirrel, snail caviar and pan-fried brain, this menu is certain to both challenge and delight.”

Social Media Backlash and Public Reaction

The announcement was met with swift and তীব্র criticism from social media users, many of whom condemned the presenter for serving what they deemed “road kill.”

Online comments included:

  • “I think you are a barbarian”
  • “You can’t beat a bit of road kill.”
  • “Don’t get me wrong I like me a nice big piece of meat, but I’m going nowhere near it if it’s still looking at me.”
  • “That is so gross why would you eat a squirrel?”

Past Scrutiny Over Pricing

This recent menu controversy follows previous criticism directed at Clarkson’s pub regarding its pricing. In December, customers voiced concerns over the £28 price tag for a steak dish.

Clarkson addressed these pricing concerns in an article for the Sunday Times, explaining that his commitment to sourcing “British as possible” produce contributes to higher costs.

He noted that obtaining some domestic ingredients results in expenses “ten times more” compared to importing alternatives.

Steak Dish Sparks Price Debate

The pub’s social media account shared an image of the steak meal, accompanied by the caption: “Thanks Chef! Here’s a special for you..Diddly Squat reared fillet steak with fresh carrots, mash and local black cabbage all for £28 pounds…”

Customer responses to the steak offering on social media included:

  • “Where is the rest of it?”
  • “For £28 great British pounds I’d want a little more food but looks awesome.”
  • “What is that? That’s two mouth fulls.”

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