Importance Score: 20 / 100 🔵
Cat Deeley’s Beauty Secret: Ella & Jo Day Cream Now Discounted on Amazon
Television personality Cat Deeley has captured attention with her radiant complexion and sophisticated style on “This Morning,” prompting curiosity about her skincare routine. Fans will be pleased to learn that a key product in her beauty arsenal, Ella and Jo’s Plump and Protect Day Cream, is currently available at a reduced price on Amazon for £28.80, a significant saving from its usual £36. This offer surpasses prices at department stores like Debenhams and even the brand’s official website.
Deeley’s Skincare Regimen
The 48-year-old presenter previously shared her morning skincare practices with Harper’s Bazaar, highlighting the Plump and Protect cream alongside other Ella and Jo essentials. She detailed her routine: “I start with skincare, using the Ella and Jo Brighten and Glow Exfoliating Cleanser, followed by the Hydrating Hyaluronic Serum on my face, neck, and décolletage. Then, I apply the Plump and Protect Hydrating Day Cream with SPF30 to my face, neck, chest, ears, and hands.”
Comprehensive Protection and Anti-Ageing Benefits
Deeley admitted her previous oversight regarding sun protection, stating, “I wasn’t diligent about using SPF when I was younger. It’s now a fundamental part of my routine. Having SPF integrated into the day cream eliminates the need for a separate step.”
This sought-after day cream is formulated to diminish the appearance of fine lines and wrinkles while providing broad-spectrum defence against UVA and UVB rays, as well as blue light and environmental pollutants. Additionally, it features SPF30 and is certified vegan and cruelty-free.
Alternative SPF Products
For individuals seeking a higher SPF, No7’s Future Renew UV Defence Shield SPF50, priced at £23.70, is highly recommended. Television personality Claudia Winkleman has also endorsed this product, citing its transformative effects on her skin, according to reports.

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Another alternative is SkinCeuticals’ Ultra Facial UV Defense SPF50 Sunscreen, available for £41.60. This sunscreen is designed to combat collagen breakdown, hyperpigmentation, and visible signs of ageing caused by UV exposure. However, it is Ella and Jo’s day cream that is currently gaining popularity among Amazon shoppers and receiving celebrity endorsement from Cat Deeley.
Customer Testimonials
One satisfied Amazon customer enthusiastically remarked, “I’ve finally discovered a moisturising cream that delivers results; my fine lines are starting to fade, and my skin has a healthy glow.”
Another customer praised the product’s efficiency, noting, “A small amount is sufficient. It has a luxurious, rich texture that absorbs well, creating an excellent base for makeup. The cream has a subtle, pleasant fragrance and a nourishing feel, leaving my skin feeling incredibly soft and smooth after use.”
Considerations
Conversely, one purchaser expressed concern about the original price, commenting, “At £36, the product seemed somewhat expensive at the time of ordering.” Another user added, “This is a pleasant face cream that improved my skin’s softness and radiance. However, while it has a nice floral scent, I found it slightly overpowering as I prefer fragrance-free skincare options.”
Budget-Friendly Option
For those seeking a more affordable alternative, even with the current discount, e.l.f’s Holy Hydration! Face Cream SPF30 presents a budget-conscious choice at £13.
Act Now to Purchase
For those interested in replicating Cat Deeley’s skincare approach, this reduced price presents an opportunity to acquire a celebrity-recommended product at a favourable price. Ella and Jo’s Plump and Protect Day Cream is available for purchase on Amazon.