Importance Score: 30 / 100 🔵
Will Best Joins Hits Radio Breakfast Show
Celebrity Big Brother star Will Best is set to invigorate mornings as he becomes the latest addition to the Hits Radio Breakfast team. Broadcasting nationwide, the popular host will join Fleur East and James Barr on the airwaves, promising listeners a dynamic start to their day.
New Co-Host Announcement
Best initially revealed his upcoming role during a special guest spot on the Hits Radio Breakfast Show alongside Fleur East and James Barr this Friday, April 11th. Fans eager to welcome Will to his new position can tune in from Monday, April 28th, to hear him alongside Fleur and comedian James Barr from 6 am weekdays.
Crossover Appearance
Adding to the media buzz, Fleur East is scheduled to appear on Big Brother: Late and Live this evening. Will Best hinted at a potential on-air collaboration between the two shows, further exciting fans of both programs.
Enthusiasm for Early Mornings
Discussing his new venture, Will joked, “I’ve wanted to get involved with early starts for a while – it seems to be the trend these days!” He further commented on the early morning schedule, stating, “I anticipate managing the early hours without issue… I simply plan to sleep earlier. In all seriousness, I am incredibly thrilled about this opportunity, and the prospect of working alongside Fleur and James daily genuinely excites me.”
Hits Radio Network Expansion
Hits Radio has been experiencing heightened enthusiasm following the national launch of its associated stations, Hits Radio 90s and Hits Radio 00s, according to reports.
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Charity Support
In addition to station growth, the wider Hits Radio network is actively supporting Cash for Kids, the charity associated with Bauer Media Audio. The team is participating in the Walk Around the World challenge to raise funds for the upcoming Cash for Kids Day on May 1st, demonstrating their commitment to community support.
Protecting AJ Odudu
Earlier in the week, television viewers praised Will Best for his actions in protecting his Celebrity Big Brother co-presenter AJ Odudu during an uncomfortable live segment involving Mickey Rourke’s entrance into the house.
On-Screen Intervention
During the premiere, Mickey Rourke appeared to become overly familiar with AJ Odudu and her attire, initiating a gesture that drew her closer to him. Will Best intervened promptly, creating distance as AJ guided Mickey towards the Big Brother house.
Viewer Reactions
The uneasy televised interaction prompted viewer reactions on social media. One user posted on X (formerly Twitter), “It was incredibly awkward watching him harass AJ live on television. I appreciated how Will Best defended AJ throughout that part of the show.”
Presenting Dynamic Praised
Another viewer echoed this sentiment, commending their presenting partnership, noting: “While not always the biggest admirers of AJ and Will’s presenting style, they handled him effectively! And Will holding her hand and hugging her afterward demonstrated his gentlemanly nature.”
Celebrity Big Brother Broadcast Details
Celebrity Big Brother airs Sunday to Friday at 9pm on ITV1.