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Fan Reactions to Eddie McGuire’s On-Screen Appearance
Eddie McGuire’s recent television appearance during Gather Round sparked immediate and widespread reactions from football fans, primarily focused on his makeup. Viewers watching the broadcast of the AFL event special quickly took to social media to express their surprise and amusement at the media personality’s noticeably pale complexion, with many drawing comparisons to the iconic ghostly character Beetlejuice.
Viewers Express Shock and Amusement
The veteran broadcaster, hosting Nine’s Gather Round special from the Barossa Valley, appeared significantly paler than usual to many viewers watching from home. Social media platform X (formerly Twitter) was flooded with posts shortly after McGuire appeared on screen, as fans voiced their astonishment and humor regarding his appearance.
- “Who is responsible for Eddie’s makeup? It’s genuinely frightening,” one viewer posted.
- Another commented, “With all due respect, Eddie’s makeup artist needs to be relieved of their duties.”
- A further post read, “His makeup bears an uncanny resemblance to something from Beetlejuice.”
Comparisons to Beetlejuice Flood Social Media
Viewers were taken aback by Eddie McGuire’s (right) heavily made-up look during Channel Nine’s Gather Round broadcast on Tuesday night.
The football and media figure’s changed appearance was markedly different from his usual look (McGuire pictured at the MCG in February).
The Gather Round appearance prompted one football enthusiast to humorously compare McGuire to the horror-comedy character Beetlejuice (pictured).

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Further remarks continued to circulate online, with another viewer simply stating, “Sack Eddie’s makeup artist.”
Interview with Jack Ginnivan Amidst Makeup Discussion
Amidst the online commentary about his appearance, McGuire was conducting an interview with Hawthorn forward Jack Ginnivan. The interview touched upon Ginnivan’s past controversy involving Port Adelaide.
Last year’s semi-final saw the Hawks narrowly defeated by Port Adelaide. Prior to the game, Ginnivan had posted a social media message anticipating a victory over Port and a subsequent trip to Sydney for the preliminary final.
Following Port Adelaide’s win, coach Ken Hinkley publicly mocked Ginnivan, imitating a plane gesture to signify that the Hawthorn player would not be traveling to Sydney as his team’s season had concluded.
Ginnivan hinted at a potential response to Hinkley’s previous actions in their upcoming game, stating, “You’ll have to wait and see if I score, but I’m confident I’ll have something prepared,” in reference to a celebratory gesture.
He further commented on the game’s scheduling and promotional aspects: “We’ve had a strong start to the season, and it seems the AFL has scheduled our game last, likely intending to heavily promote it using our previous semi-final encounter. However, for us, it’s just another game, and we’re eager to compete against any opponent and maintain our momentum this season.”
Pressure on Ken Hinkley Mounts Ahead of Game
Even without the personal history between Ginnivan and Hinkley, the Hawthorn game would be significant for Port Adelaide coach Ken Hinkley. Following a shaky start to the season for the Power, speculation is growing that a defeat against Hawthorn could result in his dismissal.
Hawthorn player Jack Ginnivan (pictured) indicated to McGuire that he might have a new celebration planned for the Sunday match against Port, following his previous encounter with coach Ken Hinkley.
McGuire (pictured with his wife Carla) was jokingly advised by viewers to consider a different makeup artist.
Hinkley has previously indicated that this season would be his last, with a planned transition to assistant coach Josh Carr. However, some commentators suggest an immediate change might be necessary rather than waiting until the season’s end.
“My sole focus is on doing everything possible to defeat Hawthorn and deliver our best football performance. That’s all I’m concerned about,” Hinkley stated after Port Adelaide’s 17-point defeat to St Kilda on Sunday. “I’m disregarding any external noise.”
Currently positioned 12th, the Power are experiencing instability with one win and three losses as they prepare to host the league-leading Hawks, who remain undefeated after four games.