This brand's designer PJs cost £600 – now you can get a pair from £40 at M&S

Importance Score: 25 / 100 🔵


Marks & Spencer Unveils Affordable Designer Pyjama Collection in Collaboration with Olivia von Halle

For those who have long dreamed of owning designer PJs, the new Marks and Spencer collaboration with luxury British nightwear designer Olivia von Halle is making high-end style more accessible. This exciting partnership brings the allure of von Halle’s signature aesthetic to a wider audience with a range of elegant sleepwear.

Luxury Designs at High Street Prices

Olivia von Halle’s mainline collections are known for their opulent fabrics and price points, typically ranging from £320 to £980. However, this exclusive M&S collaboration offers a taste of designer luxury without the premium cost. Prices for pyjama sets and matching sleep masks in this collection start at an accessible £40.

1920s Inspired Sleepwear Range

The collection features 10 exquisite pieces, encompassing pyjamas, robes, and nightshirts. Each item draws inspiration from the glamorous 1920s era, evident in the sophisticated silhouettes and detailing. While the fabric composition differs from von Halle’s signature 100% silk, the chosen silky material closely emulates the luxurious feel of high-end sleepwear.

Celebrity-Endorsed Style Now Within Reach

Owning a piece from this collection means joining an elite circle of style icons. Olivia von Halle’s designs have graced the wardrobes of numerous A-list celebrities, including renowned figures like Nicole Kidman and Jennifer Lopez, further cementing her status in the world of luxury nightwear.

Editor’s Picks: Must-Have Pieces From the Collection

Discover our top selections from this highly anticipated range. Given the collection’s anticipated popularity and accessible price points, prompt purchasing is advised to avoid disappointment.

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Floral Pyjama Set

Priced at £50, these floral pyjamas are a standout piece, inspired by Olivia Von Halle’s Resort 2018 collection. Crafted from a flowing viscose material with a subtle satin finish, they offer both comfort and elegance. Contrast piping adds a refined touch, elevating these pyjamas for both lounging and potentially venturing into the sleepwear-as-occasionwear trend. The versatile top and bottoms can be styled separately for evening events.

Matching Robe and Shortie Set

For a complete ensemble, a coordinating robe is available for £55, enhancing the luxurious feel. Alternatively, the most affordable option within the range is The £40 Floral Print Shortie Set, comprising a delicate camisole top and comfortable shorts, perfect for warmer nights.

Classic Striped Pyjama Set

A timeless choice, this striped pyjama set at £50 exudes sophistication. Featuring a piped, short-sleeved top and relaxed drawstring shorts, it presents a luxury aesthetic. This set is poised to be a popular choice, capitalizing on the enduring appeal of striped pyjamas. Notably, these offer a more budget-friendly alternative to similar designs, such as the Victoria’s Secret stripe pyjamas priced at £65.

Nightshirt and Long-Sleeved Pyjama Options

Completing the striped offerings, a matching nightshirt is available for £45. For those preferring fuller coverage, a long-sleeved version of the pyjama set can be selected for £55, ensuring options for varying preferences and seasons within this desirable sleepwear collection.


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