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UK Pizza Chain Caprino’s Gains Popularity, Challenging Domino’s Dominance
Pizza aficionados across the United Kingdom are increasingly vocal about a takeaway chain, Caprino’s Pizza, which they claim surpasses established giants like Domino’s. In the competitive UK pizza takeaway market, where numerous establishments vie for customer preference, opinions on the best option are diverse. However, a growing number of diners are asserting that Caprino’s Pizza provides a superior experience compared to major international brands.
Caprino’s Pizza: Rapid Expansion and Growing Recognition
Caprino’s Pizza currently operates 100 locations throughout the UK and has announced ambitious plans to double its presence by 2030. While still relatively unknown to some, Caprino’s is rapidly becoming a familiar name in the takeaway sector. For those who have sampled its offerings, Caprino’s Pizza is frequently cited as a preferred alternative to Domino’s. Online discussions reveal a growing sentiment favoring Caprino’s, with some customers declaring it their top choice for pizza takeaways.
Customer Testimonials Highlight Caprino’s Quality
Positive reviews for Caprino’s Pizza are prevalent across online platforms. On Tripadvisor, one reviewer commented:
“When these guys get pizza right, they know how to get pizza right. Best pizza in Oxford, hands down. Not to hate on Domino’s but I don’t order from them anymore.”
This sentiment is echoed by numerous other customers. A Reddit user shared:
“Caprino’s are decent, [I would] rather that than Domino’s.”
Another customer recounted their local experience:
“Caprino’s opened in our town a couple of years ago, and I haven’t had a Domino’s since. There was also a Pizza Hut takeaway that shut down after Caprino’s opened.”
Further emphasizing regional popularity, a third customer noted:
“Might be a bit more of a niche but I’ve had Caprinos when I’ve been down south and quite like them.”
Expansion Plans and Company Vision
Caprino’s Pizza is poised for further expansion, with new franchising agreements set to introduce 100 additional restaurants nationwide, including in cities like Cambridge and Kettering. Gul Nawaz and Khalil Rehman, co-founders of Caprino’s Pizza, issued a statement earlier this year outlining their vision for the brand:
“The UK takeaway pizza market needs a revitalization. For too long, customers have been dissatisfied and excessively charged by the established brands. We aim to transform this by expanding our distinctive customer offering, which champions superior quality, unique and innovative flavour combinations served at competitive prices.”
National Presence and Market Comparison
Currently, Caprino’s Pizza maintains a presence in major UK urban centers such as Newcastle, London, Liverpool, Manchester, and Birmingham. While boasting a significant 100 restaurants across the nation, Domino’s maintains a larger footprint with over 1,300 stores, illustrating the scale of the market and the challenge Caprino’s faces in its expansion efforts.