Importance Score: 65 / 100 🔴
X Gears Up to Auction Dormant Usernames to Boost Revenue
X, formerly known as Twitter, is advancing its strategy to augment revenue streams by auctioning inactive usernames, also referred to as handles, on its platform. Recent modifications within X’s web application suggest the company is establishing a “handle inquiry” mechanism. This system will enable Verified Organizations – businesses and entities already subscribed to X’s $1,000 monthly premium service – to place bids on available X handles. Initial bids are anticipated to commence at $10,000 and could potentially exceed $500,000, as indicated in a frequently asked questions (FAQ) section unearthed within the web application’s code.
Discovery of the Handle Auction System
The alterations were initially detected by reverse engineering expert Nima Owji, who informed TechCrunch about observing the updates to the web application on Wednesday. However, the dedicated online portal where organizations can formally request and potentially acquire a username is not yet accessible to the general public.
Prior Discussions and Historical Context
The concept of generating income through the sale of usernames is not a novel one at X under Elon Musk’s ownership. As early as January 2023, The New York Times reported that the company, then still operating as Twitter, was exploring the implementation of an online auction system for bidding on desirable handles.
Efforts to Reclaim and Monetize Inactive Accounts
Musk has consistently expressed support for the strategy of freeing up X’s username pool for active participants. This aligns with previous actions, such as the removal of numerous dormant accounts from the service in May 2023.
Background on Username Sales
In November 2023, Forbes also published a report indicating X’s proactive engagement in seeking potential buyers interested in procuring available handles. Despite these efforts, a formal public announcement regarding the sale of usernames was not issued. Notably, X’s official documentation on inactive accounts currently states that the platform “cannot release inactive usernames at this time.” Nevertheless, anecdotal accounts suggest instances of individuals acquiring usernames on X through unofficial channels.
Potential Revenue Stream and User Engagement
By officially authorizing organizations to purchase desired usernames, X aims to establish an additional revenue source distinct from its subscription model, advertising revenues, and developer access fees. This initiative could also incentivize users to maintain platform activity to prevent their handles from falling into dormancy and becoming eligible for sale.
Username Acquisition Process: Key Details from the FAQ
The discovered FAQ section provides answers to several frequently asked questions from X users concerning the upcoming handle acquisition process. These details include guidance on initiating a handle inquiry, understanding the sales procedure, and clarifying the mechanics of username transfer.
Initiating a Handle Inquiry and Transfer Process
As detailed within the currently inaccessible website interface, prospective purchasers will interact with an automated support bot to initiate a handle inquiry for a specific username. X will then respond within three business days to confirm the handle’s availability. Upon successful purchase, the FAQ specifies that the handle transfer to the new owner will be completed within one to two business days. Alternatively, purchased handles can be transferred to existing accounts already under the organization’s control.
Discounts for Bulk Purchases
The website further indicates that discounts may be considered for entities purchasing multiple usernames concurrently, contingent upon the quantity of handles and the overall quote value.
Request for Comment Unanswered
A request for comment was submitted to X regarding its plans for username sales; however, as of yet, no response has been received.