New York’s last typewriter repair shop gets some help from George Clooney to stay afloat, despite sinking industry

NYC’s Last Typewriter Shop: Gramercy Typewriter Co. Keeps Analog Alive

In the bustling metropolis of New York City, a unique establishment stands as a testament to a bygone era, resisting the pervasive tide of modern technology. Gramercy Typewriter Co. in NYC remains a haven for analog enthusiasts and those who appreciate the enduring charm of vintage machines. This typewriter shop offers a nostalgic escape, where the rhythmic clatter of keys replaces the glow of screens, and the craft of typewriter repair is still cherished.

A Step Back in Time

Stepping into Gramercy Typewriter Co. is like entering a time capsule. Screens are absent, and the most cutting-edge device appears to be a cordless phone resting on the counter. For Jay Schweitzer, the current proprietor who inherited the business, this is precisely the appeal.

“I would much rather type someone a letter than send an email any day,” Schweitzer, a seasoned typewriter technician, stated. “There’s a certain beauty to the sound. It’s truly unique.”

Family Legacy in Typewriter Repair

Schweitzer’s connection to the family business began in childhood, accompanying his father to the shop, observing, learning, and assisting with tasks like spooling ribbons. While typewriter repair is a diminishing trade, Schweitzer can readily list the few remaining workshops nationwide. The recent closure of Boston’s sole typewriter store underscores the rarity of Gramercy Typewriter Co., now the last of its kind in New York City.

Established by Schweitzer’s grandfather, Abraham, the company was later passed to his father, Paul. At 87, Paul Schweitzer remains actively involved, diligently repairing machines daily.

“Retirement was never considered,” the younger Schweitzer explained. “He has reduced his hours, but he finds joy in his work and looks forward to being at his workbench each day.”

Thriving in the Digital Age

Despite the digital revolution, Gramercy Typewriter Co. thrives, selling an average of 40 to 50 typewriters monthly. Their extensive inventory, some acquired from defunct regional stores, spans decades. These machines are not just for personal use; they are frequently loaned to Hollywood productions and theatrical performances, appearing in projects ranging from “The Marvelous Mrs. Maisel” to Steven Spielberg’s “The Post.” Currently, their typewriters grace the stage of the Broadway production “Good Night and Good Luck,” starring George Clooney.

Enduring Machines in a Transient Tech World

Notably, this third-generation family enterprise deliberately avoided venturing into the computer industry during the internet’s rapid expansion. They prioritize machines designed to last centuries, contrasting with the planned obsolescence of contemporary laptops.

“People rarely consider repairing laptops anymore. It’s often not cost-effective. After a few years, operating systems become outdated, necessitating a new purchase,” Schweitzer, 57, remarked. “That’s not the case with typewriters.”

A Business Model of Steadfastness

During his youth, Schweitzer spent school breaks at the shop, immersing himself in the family craft, undertaking tasks such as ribbon spooling. Typewriters were once ubiquitous in offices, but computers relegated them to storage.

However, the Schweitzers remained undeterred.

While competitors diversified into copiers, printers, and computers in an attempt to adapt, Gramercy Typewriter Co. remained dedicated to their expertise: typewriters.

“The copier and printer market was already saturated, and these businesses were scrambling to learn and catch up,” Schweitzer recalled. “My father felt it wasn’t the right time to learn a completely new field.”

He added, “It was akin to learning a new language, and he wasn’t inclined to return to school, so to speak.”

Generational Appeal of Analog Technology

This unwavering commitment to typewriters may be the key to their sustained success. Established in 1932, Gramercy Typewriter Co. has outlasted all competitors. Their clientele spans generations, from older individuals familiar with typewriters to Gen Z, who are driving a resurgence of vintage items like landline phones, vinyl records, and cassette tapes.

“Parents visit with children as young as seven who have encountered typewriters in movies, TV shows, Broadway productions, or friends’ homes and developed an interest,” Schweitzer explained.

He notes that parents are often willing to invest in these analog artifacts to encourage their children to spend less time with screens.

Timeless Appeal

“Regardless of their motivations for acquiring a typewriter, one thing is certain,” Schweitzer affirmed.

“Even when not in use, typewriters are aesthetically pleasing objects in any home or office. They possess a timeless beauty and remain readily available for use for generations to come.”