Importance Score: 45 / 100 🔵
Virgin Media Expands Sports Broadcasting with New Premier Sports Rugby Channel and Discounted Subscription Offer
UK sports viewers are set to benefit from an expanded range of viewing options as Virgin Media boosts its sports channels lineup. Following the recent addition of Premier Sports Rugby to its service, Virgin Media has announced a more affordable entry point to access its suite of Premier Sports channels. Subscribers can now enjoy Premier Sports 1, Premier Sports 2, and the newly launched Premier Sports Rugby through a special introductory discount.
Reduced Price Subscription for Premier Sports Channels
For new subscribers keen to sample the sports content, Virgin Media is offering an attractive introductory subscription. Customers can currently sign up for just £10 per month for the initial three months. This represents a significant saving from the standard monthly fee of £15.99.
Extensive Sports Coverage Available
Upon subscribing, viewers will gain complete access to a diverse array of sporting events and competitions. The Premier Sports package includes:
- Scottish Premiership
- Scottish Cup
- Scottish League Cup (Premier Sports Cup)
- LALIGA
- Copa del Rey
- Investec Champions Cup
- EPCR Challenge Cup
- United Rugby Championship
- TOP14
- Ice Hockey
- Coppa Italia
- And much more
The service is accessible through various Virgin TV devices, including TiVo, V6, and Virgin TV 360. Virgin Media advises users to check their available offers for specific details.
Virgin Media Statement on Enhanced Sports Offering
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, commented on the latest update, stating: “We’re constantly striving to deliver enhanced value to our customers. Building on the momentum of launching a dedicated 24/7 rugby channel, we are now providing sports enthusiasts with an opportunity to access Premier Sports at a reduced rate, exclusively for Virgin TV subscribers.”
He further added: “We understand that sport is a major passion for many of our customers, and we are delighted to bring them closer to the action while also helping them save money.”
Accessing the New Premier Sports Channels
For viewers looking to locate the new channels, they can be found at the following channel numbers:
- Premier Sports 1: Ch551
- Premier Sports 2: Ch552
- Premier Sports Rugby: Ch553
Price Increase Amidst New Sports Offer
While this promotional offer provides a boost for sports fans, it coincides with a recent price adjustment for Virgin Media customers. Similar to many telecommunications and broadband providers, Virgin Media implemented a price increase this month, with users facing an average rise of 7.5 percent.
A Virgin Media representative explained: “We understand that price modifications are never welcomed, however, with broadband consumption across our network increasing by nearly 10% in the past year, we remain committed to delivering excellent value for the connectivity services that our customers increasingly rely upon.”