Importance Score: 45 / 100 🔵
NHL and Rogers Communications Announce Landmark Media Rights Agreement
TORONTO — A significant long-term agreement has been reached between the National Hockey League (NHL) and Rogers Communications, solidifying Rogers as the premier broadcaster of hockey in Canada for the next 12 years. The expansive media rights deal, announced Wednesday, ensures NHL games will be broadcast across multiple platforms throughout Canada.
Details of the Billion-Dollar NHL Rights Deal
The newly established national media rights deal, initially reported on Monday, is estimated at a value of $11 billion Canadian dollars, approximately $7.7 billion in US currency. This substantial agreement secures broadcasting rights through the 2037-38 NHL season, marking a long-term commitment to NHL coverage in Canada.
Financial Terms and Partnership
Financially, the new contract more than doubles the investment of the previous agreement signed in November 2013. That earlier contract cost Rogers $5.2 billion Canadian. Rogers CEO Tony Staffieri expressed enthusiasm about the continued collaboration with the NHL.
Rogers CEO Statement
“Hockey is intrinsically linked to Canada, and we are proud to remain its home,” Staffieri stated. “Sports are central to Rogers, and these rights represent the most valuable sports rights in the Canadian market.”
Strategic Importance for the NHL
This agreement represents a key revenue stream for the NHL, following their 2021 deals with ESPN and Turner Sports for U.S. television and streaming rights, valued at $4.5 billion over seven years. This Canadian deal further strengthens the league’s financial position.
Commissioner Bettman’s Perspective
NHL Commissioner Gary Bettman highlighted the shared dedication of the league and Rogers to serving Canadian hockey fans and their deep enthusiasm for the sport.
“For over a decade, Rogers has excelled in showcasing NHL hockey, our athletes, and our teams, effectively communicating their importance to fans and communities across Canada,” Bettman commented.
Scope of Media Rights Granted
The comprehensive deal encompasses national rights across all media platforms. This includes:
- Television broadcasts
- Digital platforms
- Streaming services
These rights extend to all national regular-season games, broadcast in all languages, as well as out-of-market rights for all regional games.
Playoffs and Special Events Coverage
Furthermore, the agreement incorporates national rights for:
- All playoff games
- The Stanley Cup Final
- All special events
- Major tentpole events
Coverage of these events will also be available in all languages.
Sub-Licensing Flexibility
The agreement provides for strategic sub-licensing options for a portion of the rights. This includes opportunities for national French-language broadcasts and an exclusive single-night national package, allowing for broader distribution and audience reach.