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Meghan Markle’s As Ever Brand Officially Launches Product Line
The anticipation is over for consumers eager to purchase items from Meghan Markle‘s much-awaited lifestyle brand, As Ever. The company debuted its extensive collection of products on Wednesday, April 2, featuring a diverse range of lifestyle goods focused on home entertaining and culinary arts. The online store, now live, presents items such as raspberry preserves, wildflower honey enriched with honeycomb, decorative flower sprinkles, crepe mix, shortbread biscuits, assorted herbal infusions, and more.
Product Line Inspired by Meghan’s “Elevated, Everyday Living”
According to a press release issued on launch day, the As Ever product offerings are described as “a reflection of Meghan’s approach to refined, everyday living and draws inspiration from her enduring passion for cooking, entertaining, and effortless hostessing.”
The initial product release will be available for purchase across the nation via the As Ever official website starting Wednesday, with plans for international distribution in the future.
As Ever Product Pricing Details
The inaugural assortment of As Ever products is priced from a suggested retail value of $9 for Meghan’s signature raspberry spread, up to $28 for the limited-edition honey. A complete list of suggested retail prices is provided below:
- Raspberry Spread, Standard Packaging — $9
- Raspberry Spread, Keepsake Packaging — $12
- Herbal Lemon Ginger Infusion — $12
- Herbal Peppermint Infusion — $12
- Herbal Hibiscus Infusion — $12
- Flower Sprinkles, Decorative — $15
- Crepe Mix, Culinary — $14
- Shortbread Cookie Mix with Flower Sprinkles — $14
- Limited-Edition Wildflower Honey with Honeycomb — $28
As Ever Brand Unveiled Earlier This Year
Earlier this year, in February, Markle, 43, initially announced As Ever—formerly known as American Riviera Orchard—through social media platforms.
“I am delighted to introduce As Ever, a brand I have conceived and dedicated myself to. ‘As ever’ signifies ‘in the usual way’ or ‘as it always has been.’ For those acquainted with my previous venture, The Tig, this sentiment will resonate deeply,” she shared on Instagram. “This new endeavor is an extension of my lifelong passions, beautifully integrating elements I hold dear—cuisine, horticulture, hosting, intentional living, and discovering pleasure in daily routines.”
The Duchess of Sussex hinted at providing followers with “behind-the-scenes glimpses” leading up to the official launch.
The As Ever online platform went live the subsequent month, coinciding with the premiere of With Love, Meghan on the streaming service Netflix. While no products were available for immediate purchase at that time, visitors were offered a preview of the brand’s aesthetic and direction.
Brand Philosophy: “More Than a Brand—It’s a Love Language”
“As Ever transcends being merely a brand; it embodies a form of expression. Conceived by Meghan, Duchess of Sussex, As Ever welcomes you to explore a selection of items, each mirroring her enduring fondness for cooking, entertaining, and effortless hosting,” stated a message on the As Ever website. “This thoughtfully curated collection is designed to enhance your everyday experiences and foster moments of joy.”
Behind the Scenes: Jam-Making Process Highlighted
In the weeks following the website launch, the official As Ever Instagram account released a video reel showcasing each phase of the jam production. The footage depicted the process from harvesting fresh raspberries to the final stage of packaging, adorned with the As Ever emblem.
“Here we begin!” read the accompanying caption.
Meghan’s Raspberry Jam Gains Early Acclaim
Markle’s raspberry jam has emerged as a prominent product within the As Ever line. In early 2024, the former member of the royal family distributed personalized jars of the jam to approximately 50 of her well-known acquaintances, including notable personalities such as Abigail Spencer, Chrissy Teigen, Kris Jenner, and Mindy Kaling.
Celebrity Reactions to Exclusive Jam
During an appearance on With Love, Meghan, Kaling conveyed her enthusiasm about receiving Meghan’s jam, describing it as “one of the most glamorous episodes of my life.” Kaling also humorously questioned the numbering system associated with the gifted jars.
“As someone who appreciates hierarchy, I wondered about the recipients,” Kaling, who received jar number 19 out of 50, commented on the program. “Does a lower number denote greater importance?”
Markle clarified that there was no formal ranking system, but acknowledged noticing that some recipients “began to interpret it in a very personal manner.”