Mark Zuckerberg’s Meta signs multi-year deal with UFC to be first ‘official fan technology partner’

Meta and UFC Forge Multi-Year Fan Engagement Partnership

Technology conglomerate Meta Platforms and Ultimate Fighting Championship (UFC) have announced a new multi-year agreement, naming Meta as the inaugural “official fan technology partner” of the premier mixed martial arts organization. This development follows the election of UFC’s Chief Executive Officer to Meta’s board of directors in January, signaling a deepening relationship between the two entities.

Enhanced Fan Experiences Through Meta Platforms

According to a statement released by UFC on Wednesday, this collaboration will leverage Meta’s diverse platforms to provide UFC fans with richer, more immersive experiences. Specifically, Meta’s text-based social network, Threads, will become the official social media partner of the league.

Branding and In-Arena Activations

The partnership will feature prominent Meta branding within UFC’s iconic Octagon ring during high-profile pay-per-view and “Fight Night” events. Additionally, the agreement encompasses numerous broadcast integrations and innovative in-arena fan engagement opportunities designed to enhance the spectator experience.

Leadership Connection Fuels Collaboration

The foundation for this deal was laid by the burgeoning relationship between Meta CEO Mark Zuckerberg and UFC chief executive Dana White. Zuckerberg, a known mixed martial arts enthusiast and participant, has fostered a connection with White in recent years.

Dana White’s Board Membership at Meta

Dana White’s appointment to Meta’s board of directors in January, alongside two other individuals, further solidified the alliance between the technology giant and the combat sports league. However, financial details of the newly announced partnership remain undisclosed.

UFC CEO’s Broader Profile

Beyond his role at UFC and now Meta, Dana White maintains a public profile that includes political affiliations. The UFC CEO has openly supported former President Trump, including speaking at the Republican National Convention in July.