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Adam and Ryan Thomas Reveal Casting Secrets of New Game Show ’99 to Beat’
Brothers Adam and Ryan Thomas, widely recognized for their roles in the popular dramas Emmerdale and Coronation Street respectively, have disclosed an intriguing detail regarding their forthcoming game show, 99 to Beat. Venturing into presenting, the siblings are headlining the new ITV entertainment programme where contestants face a field of 99 competitors in a series of quirky and demanding challenges, all striving to avoid elimination.
Contestant Pool Drawn from ‘Big Brother’ Applicants
During a recent appearance on Channel 4’s Sunday Brunch, Adam and Ryan Thomas shared a surprising revelation about the participants of 99 to Beat. Speaking with hosts Tim Lovejoy and Simon Rimmer, Adam unveiled the unique source of their contestant pool.
“Apparently,” Adam stated, “these are the contestants that never made it onto Big Brother.” This disclosure visibly surprised the Sunday Brunch presenters. Adam elaborated, “So these are individuals who were not selected for Big Brother, and naturally, we aimed to secure some excellent contestants for our show.”
Unique Casting Strategy for ITV’s ’99 to Beat’
Adam further explained their unconventional approach to casting for the ITV game show. “What better place to search than the Big Brother applicant database?” he revealed, highlighting the creative thinking behind populating 99 to Beat with engaging personalities.
The Thomas brothers also touched upon missing their brother Scott, known for his appearance on Love Island, while hosting 99 to Beat. They described his absence as the “hardest aspect” of leading the programme.
‘Ridiculously Stupid, Funny, and Competitive’ Family Entertainment
As the launch of 99 to Beat approaches, Adam and Ryan Thomas expressed their excitement about the show’s distinctive and inclusive format. Adam enthusiastically described it as:
- Family-friendly
- Ridiculously stupid
- Funny
- Competitive
- Accessible to all
He emphasized the show’s broad appeal, stating, “That’s what we appreciate most – participation isn’t contingent on being exceptionally fit or intelligent. It’s simply about challenges like ‘Place a slinky on your head and see how quickly you can keep it balanced.'”
Reflecting Personalities in New Game Show
“This show truly embodies Ryan and me,” Adam continued, “because it’s lighthearted, humorous, and we avoid taking ourselves too seriously.”
Regarding 99 to Beat, he added with amusement, “In 99 To Beat, while we are seeking a winner, we genuinely feel like winners ourselves. Having a show of this nature on ITV – a channel we essentially grew up watching – is a profoundly special occasion for us.”
“Between Ryan and me, we’ve participated in virtually every show imaginable [Celebrity Big Brother, Strictly Come Dancing, Dancing On Ice, and I’m A Celebrity],” Adam noted, “so transitioning to the other side, hosting, is undoubtedly a dream fulfilled.”
Tune in to ’99 to Beat’ on ITV
99 to Beat airs Saturdays at 6pm on ITV1. Don’t miss Adam and Ryan Thomas as they host this hilarious and engaging new game show.