Uniqlo's £14.90 bag has been my go-to for three years – and now it's even better

Importance Score: 35 / 100 🔵

Uniqlo Crossbody Pouch Bag: The Viral Accessory Redefining Everyday Essentials

The Uniqlo crossbody pouch bag has emerged as a ubiquitous fashion staple in recent years. Since its debut in 2022, this compact yet surprisingly spacious unisex accessory has achieved widespread popularity. It’s not uncommon to observe individuals sporting this versatile bag, highlighting its position as a best-selling item for the Japanese retailer. Its appeal lies in its practicality and ability to carry daily necessities with ease.

Discovering the Everyday Essential

Initially acquired in 2022 from the men’s section of the Spitalfields store in London, the bag was intended as a small crossbody solution for daily errands, a departure from larger bags. Little did the owner know, this unassuming purchase would soon become a viral sensation.

The Rise of a Viral Sensation

The bag’s ascent to fame was ignited by a viral TikTok video, showcasing its unexpectedly large capacity, reminiscent of Mary Poppins’s magical bag. A search for #uniqlobag on Instagram reveals over 5,000 posts, predominantly featuring this celebrated pouch bag, despite Uniqlo’s extensive bag collection.

Inspired Imitations, Undeniable Original

The phenomenal success of the Uniqlo pouch bag has spurred other retailers to introduce comparable crossbody designs. Brands such as New Look, Marks and Spencer, and Next now feature similar pouch bags. However, for many devotees, the original Uniqlo design remains the preferred choice.

Unparalleled Value and Practicality

Considering its remarkable cost-per-wear, the Uniqlo bag presents exceptional value. Priced at an accessible £14.90, its frequent usage multiple times per week underscores its utility.

A Versatile Companion for Every Occasion

From quick shopping trips to holiday explorations, this bag has become a dependable companion. It accommodates essential items and additional extras such as a book, fragrance, or a water bottle. For maximum capacity, a water bottle can even be attached externally for added storage.

Maximizing Capacity: What Fits Inside?

When fully packed, the bag can hold a surprising array of items: a purse, sunscreen, a book, an umbrella, perfume, lip balm, lipstick, tissues, keys, hand sanitizer, and a hairbrush. While the crossbody design can exert pressure on the shoulder when heavily loaded, the secure zip closure ensures easy access even when fully packed.

Design Features and Practicality

Beyond its unexpectedly spacious interior, the bag features an adjustable strap for customized wear. Its ease of maintenance is another advantage – minor scuffs are easily addressed with a standard machine wash. The black color variant minimizes the need for frequent cleaning.

Seasonal Updates and Enduring Appeal

Since its initial 2022 release, the Uniqlo pouch bag has undergone several updates, with new iterations featuring diverse colors and fabrics introduced. For the spring season, the bag receives a fresh update, available in pastel hues and a charming cottage-core gingham pattern, alongside the classic color range.

Gingham and Striped Variations

The gingham version of the bag, offered in black, pink, blue, and yellow, also includes a striped shoulder strap, adding a stylish detail.

Consistent Affordability

Despite the seasonal updates and design variations, the price point remains consistently affordable at £14.99, solidifying its position as an accessible and desirable fashion accessory.


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