Importance Score: 35 / 100 🔵
Apple’s Website Lists Mysterious ‘Lumon Terminal Pro’ Device
Technology giant Apple has seemingly added a brand new product to its online store, listed amongst familiar Mac devices like the MacBook Air and iMac. However, this new addition, named the Lumon Terminal Pro, is not available for purchase and serves as a promotional tie-in for the popular Apple TV+ series, Severance. This unexpected listing has generated excitement among fans who are now urging Apple to consider making the fictional device a reality.
Intrigue on the Apple Store
Visitors to the Mac section of the Apple Store may notice the “New” Lumon Terminal Pro alongside Apple’s range of laptops and desktops. Despite its prominent placement, clicking on the product reveals it’s not a commercially available item but rather a clever marketing strategy. The listing capitalizes on the aesthetic and conceptual design featured in Severance, a series streamed on Apple’s own platform.
Severance Series Connection
In the acclaimed Severance TV show, Lumon Industries is portrayed as a leading tech corporation pioneering a controversial “severance” procedure. This procedure artificially divides employees’ memories, creating distinct work and personal lives, with neither persona aware of the other’s experiences. Within the show’s narrative, employees in Lumon’s Macrodata Refinement division utilize Lumon Terminal Pro computers for their enigmatic task of “filtering numbers.”
Fan Response to Fictional Device
The integration of the Lumon Terminal Pro into the Apple Store has sparked considerable buzz online. Social media users have expressed their amusement and admiration for Apple’s inventive promotion.
- One user exclaimed online: “This is great! Apple now has the Lumon Terminal Pro listed on Apple’s website.”
- Another user speculated on the product’s potential popularity: “I think if they actually sold it, a fair amount of people would actually buy it.”
- Another online commentator admitted: “I would click buy so fast.”
- Some initially questioned the listing’s authenticity, with one remarking: “I saw this 3 times yesterday and assumed it was a joke. It’s real.”
- Humorously, another user advocated for its unique design: “I would unironically buy one. Whimsical design needs a comeback.”
Exploring the Lumon Terminal Pro Page
Navigating to the Lumon Terminal Pro page on Apple’s website presents a stylized landing page that further immerses visitors in the Severance universe. A message displayed on the screen reads: “Greetings. We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response. If during this viewing, you experience feelings of warmth, an increased heart rate or perspiration, do not be alarmed. In fact, rejoice! As you have been successfully inspire. Praise Kier.” This dialogue mirrors the show’s cryptic and corporate tone.
Marketing Innovation, Not Retail
Despite the realistic product page, there is no purchase option available. Instead, Apple redirects users to a promotional video showcasing the editing process of Severance, highlighting the use of Macs in its production. This innovative marketing approach blurs the lines between fiction and reality, effectively promoting both the Severance series and Apple’s Mac product line.