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Meghan Markle’s Brand ‘As Ever’ Unveils Behind-the-Scenes Raspberry Jam Production
Meghan Markle‘s lifestyle brand, As Ever, has provided an exclusive glimpse into the meticulous production process of its highly anticipated raspberry jam. A recent video shared on the brand’s official Instagram account showcases every stage, from the harvesting of fresh raspberries to the final, elegantly packaged product adorned with the signature As Ever emblem. This marks a significant step as anticipation builds for the brand’s full launch.
An Inside Look at Jam Making
The social media post, captioned “Here we go!”, offered followers a visual journey through the creation of the artisanal raspberry preserve. The video reel highlights the careful selection of ripe raspberries and the subsequent steps involved in transforming them into the gourmet jam promised by the brand.
Expanding Product Lineup
The raspberry jam is positioned as the flagship product within As Ever’s forthcoming spring 2025 collection. According to the As Ever website, the brand intends to introduce a diverse array of culinary and lifestyle items. This collection will include:
- Limited edition wildflower honey with honeycomb
- Decorative flower sprinkles
- Assorted tea blends
- Crepe mix
- Shortbread cookies
This extensive product range signals As Ever’s ambition to establish itself as a comprehensive lifestyle brand, going beyond just food items.
Early Promotion and Celebrity Endorsements
Initially teased under the brand’s former name, American Riviera Orchard, Meghan Markle’s raspberry jam was the inaugural product showcased. Earlier in 2024, the Duchess of Sussex personally distributed personalized jars of the jam to a select group of 50 prominent figures. Recipients included Abigail Spencer, Chrissy Teigen, Kris Jenner, and Mindy Kaling. This exclusive distribution generated considerable buzz and media attention for the then-unannounced brand.
Reactions and Social Commentary
Actress Mindy Kaling, featured in Meghan’s Netflix series, With Love, Meghan, expressed her excitement about receiving the exclusive jam, calling it “one of the most glamorous moments of my life.” However, Kaling also playfully noted her curiosity about the numbering on the jars, wondering if it implied a hierarchical ranking among recipients.
“As a very hierarchical person, I was like, who are these people?” Kaling remarked on the show, referencing her jar numbered 19 out of 50. “Does having a lower number make me more special?”
Meghan responded to the speculation, stating, “It was just, ‘Let me share them.’ And then people started to take it very personally,” indicating the numbering was not intended as a ranking system, but rather for internal organization.
New Packaging Reveal
More recently, Abigail Spencer further promoted the raspberry spread by sharing an Instagram reel showcasing the jam in its updated, keepsake packaging. This visual endorsement from Spencer, coupled with the behind-the-scenes production reel, continues to build anticipation for As Ever’s official launch and the availability of its raspberry jam and other products to the wider public.
The recent social media activity surrounding the raspberry jam production suggests that As Ever is actively ramping up its marketing efforts as it approaches its highly anticipated spring 2025 launch. The brand aims to make a significant entrance into the lifestyle market, leveraging Meghan Markle’s global influence and the appeal of its curated product line.
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