Apple Adds Severance Lumon Terminal Pro to Store. No, You Can’t Actually Buy It

Importance Score: 30 / 100 πŸ”΅


Apple Store Unveils ‘Severance’ Themed Easter Egg: The Lumon Terminal Pro

For devotees of the acclaimed Apple TV Plus series, Severance, the online Apple Store has introduced a captivating Easter egg: the Lumon Terminal Pro. This fictional computer, central to the series, is prominently featured on Mac shopping pages and boasts its dedicated landing page, much to the delight of fans seeking hidden gems within the Apple ecosystem.

Exploring the Lumon Terminal Pro

While explicit technical specifications of the Lumon Terminal Pro, ostensibly manufactured by Lumon, the enigmatic corporation at the heart of Severance, remain undisclosed, the promotional page includes a spoiler advisory and a gateway to an engaging 11-minute behind-the-scenes video from the show. This digital treat enhances the immersive fan experience.

Behind the Scenes of ‘Severance’ Season Finale

The series recently concluded its second season on the streaming service and has received a renewal for a third installment. Featured within the Lumon Terminal Pro page, the behind-the-scenes video includes series co-creator Ben Stiller detailing the intricate process undertaken by three editors to transform 83 terabytes of raw footage into the compelling Severance season two finale.

Deconstructing Key Scenes

The video presentation further dissects:

  • The finale’s memorable marching band sequence, analyzed in terms of its constituent video elements.
  • Key aspects of the season’s seventh episode, notable for its significant visual divergence within Severance’s narrative.
  • The pivotal role of music in shaping the distinctive tone and atmosphere of the acclaimed series.

Promotional Strategy

The Lumon Terminal Pro initiative serves as a clever promotional tactic. By spotlighting a fictional, retro-styled computer terminal from a flagship Apple TV Plus series – a content investment exceeding $1 billion annually – Apple strategically markets its cutting-edge hardware to a target demographic. This audience includes video editors and music composers, subtly bridging the fictional world of Severance with the real-world capabilities of modern Apple technology.


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