Virgin Media Boosts TV Service with Premier Sports Rugby Channel Addition
Telecoms provider Virgin Media has unveiled a significant enhancement to its TV service, much to the delight of sports fans. The latest update introduces the Premier Sports Rugby channel to select subscriptions at no additional cost. This complimentary upgrade ensures viewers can access extensive rugby coverage without incurring extra fees. As its name suggests, Premier Sports Rugby is the go-to destination for premier rugby competitions including the Investec Champions Cup, the EPCR Challenge Cup, the United Rugby Championship and select matches from France’s prestigious TOP14 league.
24/7 Rugby Action Now Available
The newly integrated channel will broadcast continuous rugby action around the clock. Subscribers will also gain access to live coverage of two matches per round from Japan Rugby League One, the country’s top-tier competition, alongside highlights from Major League Rugby in the United States.
Accessing the New Rugby Channel
For existing Premier Sports subscribers on Virgin TV, accessing the new channel will be seamless and without supplementary charges. Customers without a current subscription can still sign up for the platform at a price of £15.99. Beyond rugby, Premier Sports also delivers a diverse range of sporting content, including football, ice hockey and motorsport.
Executive Commentary on Sports Expansion
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, stated regarding the update: “The expansion of our Premier Sports offering, incorporating the brand-new 24/7 rugby channel, underscores our dedication to further enriching our sports provision. We aim to deliver content for all our customers to enjoy, ensuring sports fans are comprehensively catered to, from football and rugby to hockey and motorsport.”
UKTV Streaming Service “U” to Launch on Virgin Media
This announcement follows another recent development from Virgin Media. The company has finalized a new agreement with BBC-owned broadcaster UKTV.
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According to Virgin Media, this agreement will bring UKTV’s “U” streaming service to all its customers.
This deal guarantees that viewers will maintain access to popular UKTV channels U&GOLD (formerly UKTV Gold) and U&alibi. These channels are renowned for broadcasting classic comedies such as Only Fools And Horses, Dad’s Army, and The Vicar of Dibley, as well as acclaimed dramas including Murdoch Mysteries, Miss Scarlet, Hudson & Rex and The Red King.
Commitment to Premium Content Delivery
“Providing our customers with access to the latest and most compelling TV content remains central to Virgin TV’s mission,” added David Bouchier, Chief TV & Entertainment Officer at Virgin Media O2.