TV Personalities Piers Morgan and Lord Sugar Engage in Renewed Social Media Spat
A fresh exchange of sharp words has erupted online between television figures Piers Morgan and Lord Alan Sugar, reigniting their long-standing feud. In recent posts on X, formerly Twitter, the host of Piers Morgan Uncensored was mockingly labeled “incontinent” by The Apprentice star, signaling a new chapter in their well-documented rivalry. Lord Sugar, commemorating his birthday, used the occasion to take a jab at Morgan, tweeting: “@piersmorgan its my birthday today Piersy (78). I know you are trying hard to get me a stainless Rolex daytona let me know when you have it.”
He continued his jest, “I understand you are reaching the big 60 on the 30th are you eligible for your pension now. You can get you incontinence pants free now on the NHS”. Morgan, known for his outspoken nature, swiftly responded, writing: “Happy birthday, my Lord. I’m staggered that the age gap between us is only 19 years. You look about 10 years older than Trump who’s your age.” The online exchange quickly drew attention, with fans contributing their opinions in the comments.
Fan Reactions to the Online Back-and-Forth
“Happy birthday to Lord Sugar! That 19 year age gap might be small, but the shade you’re throwing is massive, Piers,” one user commented. Another added, “You and Lord Sugar look the same age”. A third commenter chimed in, observing, “Piers Morgan is attempting to ridicule Lord Sugar’s age, yet he appears older than President Trump, who is the same age as Lord Sugar. It seems that Mr. Morgan is approaching his 60th birthday and should consider pension planning alongside everyone else.”
Origins of the Morgan-Sugar Feud
The animosity between the two personalities traces back to 2020, during Morgan’s tenure as host of Good Morning Britain. Initially exhibiting a friendly relationship with playful banter, their dynamic shifted when Morgan became critical of government ministers during the initial stages of the pandemic response. Lord Sugar criticized Morgan’s approach on social media, tweeting: “What minister in their right mind would want to go on @gmb to be abused and bullied by @piersmorgan.” Speaking to The Sun, he further stated: “It’s terrible reporting, I’m sick and tired of him, he’s doing it for his own profile.”
Escalation of Insults and Accusations
In response to Sugar’s remarks, Morgan branded his former acquaintance a “disgrace,” while Sugar retorted by calling Morgan an “obnoxious t***er”. Sugar went on to draw a controversial comparison between Morgan and Hitler, alleging that Morgan’s on-air outrage was insincere and merely a tactic to gain public favor. During the first lockdown, when Morgan criticized individuals for sunbathing, Lord Sugar questioned his stance publicly, tweeting: “I can’t for the life of me understand what @piersmorgan is on about in respect to sunbathing.” Morgan dismissed Sugar’s view as “reckless and stupid”.
Dispute Over Career Origins
Further fueling the dispute, Morgan dismissed Sugar’s claim of providing him with his “big break” on The Apprentice early in his career. Morgan countered that he had already achieved stardom on America’s Got Talent, thanks to Simon Cowell. He quipped that Sugar’s invitation for him to participate in a Comic Relief edition of The Apprentice was insignificant compared to his significant role in the U.S.-based talent show.